Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. The company reported 1800% revenue growth in 2013.

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. The company reported 1800% revenue growth in 2013.

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. According to Gleanster, “the future of marketing is all about data-driven rules-based customer dialogs. Marketo, HubSpot, & Pardot. Each partner has their own set of go-faster-goodies: deliver direct to Marketo campaigns.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. New to Marketing Automation: A Broad Approach. New to Marketing Automation: A Broad Approach.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here’s a laundry list of lessons that marketers can learn from the Moneyball method.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Enterprise Management 113

Enterprise Management Analytics Work Management Marketing Management 113

Adobe Experience Cloud Blog

OCTOBER 1, 2013

At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online. Marketers have been trying hard to keep pace with these changes. Go native.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. They’re being social: In 2013 there were 1.73 Marketers have to adapt to how mobile is shaping the new customer’s needs. Marketers need to be seen where their customers are already looking.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. Here are five more key takeaways for marketers from my favorite marketing conference of the year. Content marketing is not new.

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2013

With physical mail being halted on Saturdays this got me thinking about the best times to send emails in the world of B2B marketing , and if weekends are indeed a good time to do so. Mike Volpe chimed in on the conversation with a link to the Science of Email Marketing presentation. How’s that for the power of revenue cycle analytics?

Open Rate 48

Open Rate Marketo Stats Class 48

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday. You’ve got to find out by asking, it’s that simple.

Social Media 48

Social Media Media Conversion Marketo 48

Adobe Experience Cloud Blog

MARCH 29, 2012

And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? On the bigness question, consider this: Cisco has forecast that by 2013, the amount of traffic flowing over the internet annually will reach 667 exabytes.

Enterprise Management 48

Enterprise Management Marketing Automation Services Paid Search Agency Analytics 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

He curates some of the smartest voices in online marketing. I was fortunate enough to be able to catch up with Jason at a recent conference and he took the time to answer some very important questions facing social marketing professionals on a daily basis.

Social Networks 48

Social Networks Social Media Conference Curation 48

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. Prior to co-founding Terminus, Sangram Vajre was the Head of Marketing at Pardot. Says Vajre, “I’ve written two books on account-based marketing.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Biznology

APRIL 25, 2016

PriceWaterhouseCoopers generated $312 million from Big Data revenues in 2013. IBM has momentum in the Big Data market — generating $1.37 IBM has a big Big Data play through which it is aiming to be relevant to all market sectors. InsightSquared is a sales performance analytics company for fast-growing tech businesses.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Hinge Marketing

SEPTEMBER 6, 2013

Top Professional Services Marketing Content from August 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. How Do You Measure Content Marketing? by Veronica Maria Jarski, Marketing Profs.

Social Networks 48

Social Networks PPC Marketo Click Rate 48

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. The companies that best leverage Brandwatch’s technology don’t make quick tactical marketing decisions with the information.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Adobe Experience Cloud Blog

DECEMBER 3, 2012

He is the CEO of SalesLogistix , a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. I recently caught up with David to get his thoughts on the evolution of the Marketing Cloud and the importance of quality first in regards to generating sales leads.

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

SnapApp

AUGUST 9, 2017

What comes to mind when you read the phrase “B2B marketing?”. . What marketers often forget is that businesses are made up of human beings. Don’t think for a moment that B2B marketing has to be less exciting than marketing to consumers. In 2013, 84% of all email was spam. You’re still selling to people. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Adobe Experience Cloud Blog

JUNE 24, 2013

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt. What Hasn’t Changed.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Splunk – for analytics. Tableau Software – for analytics. Marketo – for marketing automation. Market Size. Dominant enterprise suite vendors (the troika) still maintain the majority of market capitalization. But now that you can pick and choose vendors, what’s available? So what will happen next?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

AUGUST 5, 2014

Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour. Purchased mobile analytics provider Flurry , and LinkedIn purchased Bizo , a data management and targeting technology. billion in 2013 to $5 billion by 2017. Modern Marketing'

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Webbiquity

JANUARY 27, 2014

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.

Business Blogging 100

Business Blogging Tips Blogger Best Practices 100

Adobe Experience Cloud Blog

AUGUST 25, 2014

Author: Seth Lieberman Many marketers feel like the engine is always running. There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. Here’s how these three benefits break down: 1. Facilitating Dialogue.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Ad Exchange 48

Adobe Experience Cloud Blog

APRIL 8, 2014

Marketing has changed a lot recently. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Ready for it?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

Velocity Partners

AUGUST 13, 2018

I’m talking about The Marketing Technology Landscape Supergraphic , put out every year by Scott Brinker of ChiefMarTec.com fame (with help from Anand Thaker on the data side and Jeff Eckman on the visualization). That might be because it was never created as content marketing at all. Frankfurters?). Taxonomy as added value.

Work Management 43

Work Management Marketing Management Marketing AI Planning 43

Metadata

MARCH 18, 2021

We raised our seat around there and then we were really having trouble with analytics during the time, while we actually installing. So we thought to ourselves, “Mixed analyst confusing, blue analytics is confusing. Why don’t we build our own analytics tool?” Marketing spends a lot of money to build a website.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * 12 Best SaaS Marketing Tactics for Business Growth. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * Book My Free SaaS Marketing Consultation. What Is SaaS? billion USD as of 2019.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Adobe Experience Cloud Blog

DECEMBER 9, 2014

As I discussed last week, this series of posts aims to chart a course for us marketers as we move into this new era of marketing: the era of engagement marketing. We are on a crazy, wild ride as marketers, with dramatic changes in how we market and connect with people coming at us at an unprecedented pace.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48