Trending Sources

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Those struck me as strategically valuable, helping to secure Marketo’s place at the center of its users’ customer management infrastructure.

How To Decide Whether Marketo RCA Is Right For You


The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. And at some point an advanced marketing attribution solution is also implemented. What Is Revenue Cycle Analytics (i.e. Marketo RCA)? Marketo RCA reporting uses data generated from Marketo’s Javascript tracking technology, called Munchkin.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system.

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

These are metrics that reinforce the perception that marketing is a cost center, not a revenue center. To change that perception, marketers need to start talking about how their marketing objectives impact the whole sales process and drive revenue. Here are four marketing analytics for demonstrating marketing’s ability to drive revenue.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

What Tomorrow's Marketers should Watch for at Marketo Summit 2016


Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. Uncovering what “tomorrow’s marketer” will look like is no mean feat. Marketers from across the globe are banding together to listen, learn, contribute, and discover how the mass industry of marketing can evolve to meet the needs of tomorrow’s customers. click to view larger).

Purple Spaghetti and True Confessions | #KreweChats on Marketo [Episode #8]


Get the inside scoop on Marketo best practices and also hear marketers collaborate — and commiserate– as they make a big impact on their organization. KreweChats is full of honest insights, from honest marketers, in love with an awesome platform. The sessions are housed in the Marketo community and are also available on YouTube. MQL-SQL-OMG! Watch now.


5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Website analytics tools typically only help you answer the “ What ”: What are the top 10 pages visited?

You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution


B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. And, they want to do it with a solution that fits into their existing sales and marketing technology infrastructure.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

4 Marketing Analytics That Matter for Driving Higher Revenue

Modern B2B Marketing

Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. Marketers need to measure in the same way. The Bottom Line.

4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. So it’s no surprise that predictive analytics is an increasingly popular topic. Here are four tips to get the most out of your predictive analytics efforts: 1.

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. This integration solves a huge ROI problem for marketers. Engagement Marketing b2b Consumer

The Best Content Analytics Tools: A Beginner's Guide


Content marketing is here to stay. In fact, as more businesses enter this realm, the more crowded space will become, meaning marketers will need to keep getting smarter and smarter in order to adapt their efforts to meet their prospects' quickly evolving needs & interests. Video Analytics/Tracking. Plus, it’s integrated with Salesforce, Marketo, and Eloqua. Wistia.

Ebook Analytics and What We Didn't Expect to Find Out


We never would have discovered these analytics otherwise. When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) Through form URL analysis , we can use our attribution solution to track and connect granular higher-funnel marketing activities like eBooks to lower funnel metrics.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

For many marketers, these questions can feel hard to answer. Marketers often talk about the “value of content marketing” and rightfully praise its ability to bring in new business opportunities, but can’t actually measure its exact impact. Recent advances in marketing technology have made it easier to trace leads back to specific content assets. Content Marketing b2b

View 43

HBR and Marketo Team Up: The Marketing Org for the Digital Age

Modern B2B Marketing

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Modern Marketing b2b ConsumerScrums?

Aging 38

Vidyard Gains Momentum Among Marketo Users


More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”. About Marketo. Gainsight. Insight.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. About Infer. Additional Resources. Learn more on the Infer blog. Follow Infer on Twitter @InferInc.

Marketo’s Take on’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many customers also choose Marketo as their marketing automation platform. Where marketing is going. Best-of-breed marketing solution. Modern Marketing

7 Hot Trends In B2B Marketing Analytics | - B2B.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant.

The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways

Marketing Finger

I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Define targets for each of your marketing campaigns as you plan them. Keep 10% of your marketing budget for ‘Marketing R&D’ Experimentation can lead to new best practices. What would be the impact on sales closed?

Your Analytics Questions Answered (Interview)

EMagine B2B Blog

Alicia Hale, VP of Digital Marketing Services | eMagine. How accurate is the customer demographic data in analytics? How are bookmarks and traffic coming from a link sent via email categorized by Google Analytics? Semalt is an analytics tool. It is a company trying to take away some market share from Google Analytics. Within Google Analytics, you don’t.

Does Creative Still Matter in B2B Marketing?

The Point

At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Sure, data rules the roost.

Modern Marketing Skills


The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. If marketers don’t have the skills they need to be effective in their jobs, how can organizations expect the programs we run to drive revenue to be effective? Author: Erika Goldwater, CIPP/US @erikawg VP of Marketing, ANNUITAS. So it’s up to you.

Personalized content for more effective content marketing


Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

That means that to stay relevant and effective, marketers need to stay on their toes. Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. Interested? Social Media

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt. The rise of content marketing. Marketing management capabilities.

New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. cross-sell and up-sell).

Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Modern B2B Marketing

conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. Here are some best practices for getting the most out the Marketing Nation Summit at the expo hall this year – it’ll make partying with us at our Exploratorium gala that much sweeter.

Scaling ABM with Predictive Analytics and Marketing Automation


Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. A few years ago, it was only possible to create this kind of focused program for your top target accounts. account-based marketing marketoInterested in learning more?

Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog

Modern B2B Marketing

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. This year’s conference is a celebration of you as the marketer. Brave New You.

B2B 31

What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014

Modern B2B Marketing

Author: Maggie Jones The Marketo Marketing Nation Summit 2014  is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. CONTENT MARKETING with ANN HANDLEY. This session (“Dear Diary: A Content Marketing Makeover”) will help you revamp your content strategy, whether you’re brand new to content marketing or just looking for a content makeover.

The Definitive Guide to Marketing Metrics by Marketo

Fearless Competitor

B2B Demand Generation | Marketing Metrics. If you increase your marketing budget by 10%, how much will profits increase? According to The Lenskold Group (Good friends of Find New Customers , by the way), the largest majority of marketers (44%) cannot answer that question. or How Much Did our Marketing Database Grow last month?). But how do you create these metrics?

4 Marketing Automation Must-Haves For Beginners


When I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Rome wasn’t built in a day and neither was a fully automated marketing engine. Start simply with the basics.

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Crowd Factory has some B2B clients but is clearly aimed at large-scale consumer marketing. Indeed, Marketo already had a reasonable set of B2B social marketing features. Data comes from several sources.

The State of Marketing Technology, in 12 Charts


When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology. B2B marketers think content marketing tools are key.

How We Built Our Content Marketing Stack to Drive 10x ROI


Five years ago, the term “marketing stack” was barely used outside of discussions between the most tech-savvy CIOs and CMOs. If you were enough of a marketing geek, you could memorize them over your morning coffee. In the last year alone, the number of marketing technology companies has grown 94 percent , to 3,874 vendors and counting. So how do you build a stack? 1.

Vidyard Named Finalist for 2016 Marketo Revvie Awards


Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards. About Vidyard. Brad Hem.