Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? Well, if your plan isn’t focused on women, tablets, and mobile advertising, you may want to send it back to the draft stage.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. Sitelink Requirements. However, up to 20 can be included.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. The advertisement format was comically aggressive, but also lighthearted and humorous. And it was an instant hit.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Michael Brenner ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

DECEMBER 16, 2013

. • 70% of buyers would rather learn about a company through an article rather than an advertisement. Content Marketing vs. Traditional Advertising #Infographic by Enterprise Content Marketing. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: Pam is a content marketing rockstar.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . The future awaits, and it’s mobile. Let’s grow in 2013. Online Display.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Content Standard

SEPTEMBER 30, 2014

Mobile content is playing a bigger role in today’s content marketing strategy compared to last year. According to Demand Gen Report’s 2014 Content Preferences Survey , 86 percent of B2B buyers desire access to interactive or visual content, and they prefer it to be optimized for mobile. percent in 2013 to 55.8

Mobile Advertising 40

Mobile Advertising Advertising Agencies Mobile Marketing Demand 40

KoMarketing Associates

MAY 31, 2016

The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. That being said, advertisers shouldn’t wait for Google to roll out these changes. Make a Purchase.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings. Not even Facebook comes close.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. Ad Age Survey: What Advertisers Really Think About Facebook. Janrain’s Social Login Trends across the Web for Q3 2013. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Companies that aren't optimizing for mobile are losing out. He didn't need to. One-on-One Marketing.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic?

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

OCTOBER 6, 2016

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Typical mobile users check their phones more than 150 times per day ( Mary Meeker ). Content on the internet tripled between 2010 and 2013. Social media sharing has doubled from 2011 to 2013.

Social Media 100

Social Media Mobile Advertising Media Stats 100

KoMarketing Associates

MAY 28, 2015

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Liveintent

MARCH 2, 2021

With MediaMath , LiveIntent helps marketers and agencies connect with customers and measure their digital advertising efforts across channels, browsers, and devices. Our partnership offers a solution to many of the challenges facing marketers as the advertising ecosystem runs full steam ahead towards a privacy-first world.

Advertising Agencies 62

Advertising Agencies Ad Exchange Paid Search Agency Privacy 62

QuanticMind

JULY 10, 2019

Google’s mobile search has a new look. They have rolled out a mobile search redesign with a black ad label replacing the previous green ad label. What Mobile Ads Will Look Like. Search results for “Visit San Francisco” taken on 6/6/19 on both mobile and desktop. Mobile Search Results. Desktop Search Results.

Paid Search Agency 40

Paid Search Agency Mobile Advertising SEM Guidelines 40

Outbrain

DECEMBER 10, 2018

And they’re already running the show, as a study conducted back in 2013 found that 87% of millennials had moved into management roles in the previous five years. Millennials + Native Advertising = Perfect Match. During the same period that millennials have grown into full-blown adulthood, native advertising has grown exponentially too.

Advertisements 36

Advertisements Advertising Campaigns Mobile Advertising 36

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

JUNE 5, 2013

Lowe’s (@Lowes) May 30, 2013. The recently launched Lead Generation Cards , however, may change how you think about cards, and might even revolutionize the role of Twitter in your paid social advertising mix. Twitter utilizes the email address you use in your member profile, and delivers that to the advertiser.

Lead Generation 140

Lead Generation Twitter Email Marketing Generation 140

Marketing Insider Group

JUNE 2, 2014

There’s 164 slides in her latest deck, so I have pulled out the 9 internet trend charts you need to see… Mobile Still Has A Ton Of Growth. A couple of slides later, the report details how global mobile internet traffic has increased from 14% last year to 25% this year. Advertising Spend Continues To Rise.

Trends 100

Trends Mobile Advertising Internet Marketing Mobile Marketing 100

QuanticMind

SEPTEMBER 7, 2018

As much as it might seem preemptive, it’s really not too early to think about how maximizing advertising performance will look like in 2019. Augmented and Virtual Realities Lead the Way When Maximizing Advertising Performance. Voice Becomes the Most Popular Search Marketing Tool for Maximizing Advertising Performance in 2019.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Digital B2B Marketing

DECEMBER 22, 2011

In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social advertising. Brand advertising will shift towards demand. This shift will extend nurturing from email and phone into advertising and social media in order to nurture earlier stage contacts.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social advertising. Brand advertising will shift towards demand. This shift will extend nurturing from email and phone into advertising and social media in order to nurture earlier stage contacts.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital Marketing World Forum

JANUARY 29, 2020

Chris is a founding member of M&C Saatchi Performance & decades worth of experience within the Mobile industry working across the US & EMEA regions previously before setting up specialist units in Sydney, Singapore, New Delhi, Bangalore & most recently Jakarta. If you had a walk-in song, what would it be?

Work Management 52

Work Management Marketing Management Advertising Agencies Mobile Advertising 52

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Lisa will let you know about best paid search PPC practices while warning of plausible advertising mistakes.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 27, 2016

One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Our Favorite Posts & Articles from 2013. Final Thoughts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Convince & Convert

FEBRUARY 24, 2013

— New York Life (@NewYorkLife) February 25, 2013. — New York Life (@NewYorkLife) February 25, 2013. — Samsung Mobile US (@SamsungMobileUS) February 25, 2013. — Brett Michaels (@brett_bok) February 25, 2013. — Oscar Mayer (@oscarmayer) February 25, 2013. Similar issue here.

Branding 166

Branding Brand Identity Paid Search Agency Advertising Agencies 166

Marketing Insider Group

JUNE 11, 2013

Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2012 , Mary talked about the rapid adoption of tablets, the increase of mobile commerce and the massive shift in the advertising market with the prevalence of web visits from mobile devices.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. Content and data are the important components flowing across the digital, social and mobile web. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. ADMA was established to represent the interests of marketers and advertisers against restrictive government regulation. New media like social media and mobile marketing remain popular.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

LeadSquared

NOVEMBER 7, 2013

Google has tried in numerous ways, to integrate data across its products and services, to be able to create comprehensive portraits of its users for targeted advertising. ” This simply means that a Google+ user ’s endorsement, let’s say a mobile phone, can appear in an online mobile phone ad. It is just another one.

Google 52

Google Paid Search Agency Advertisements Advertising 52