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Mobile App Advertising: Staying Affloat in a Sea of Apps

KoMarketing Associates

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The good news is that big online advertising platforms have heard companies’ outcry. Google AdMob.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. The beginning of 2013 saw us performing significant program work for clients in Europe. This goes for our company’s marketing tactics as well. During the year 2013, we wrote.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

It’s hard to believe that 2013 is coming to a close. After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Ryan Young (Content Marketing Strategist). 2013 Search Engine Ranking Factors – Matt Peters, Moz.

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How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. Sitelink Requirements. However, up to 20 can be included.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. George posts about content marketing, customer psychology, social media marketing, and more. Why should you follow him?

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Does mobile search work for your business?

Biznology

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? Read on and see.