NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. All Digital is Mobile.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. eMarketer ). TopRank ). TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. Geo-targeting services allow advertisers to allocate search campaign resources at a local level.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. So how do you keep up with the times? Add a strong call-to-action.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. This is a point worth considering.

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

JANUARY 16, 2014

TFM&A (Technology For Marketing & Advertising) (February 25-26) – London, UK. eMarketing Paris (April 8-10) – Paris, France. ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. What were your favourite events of 2013?

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

Hubspot

JUNE 12, 2013

In 2014 apparently, eMarketer reports. Mobile ad spending is growing faster than expected. billion -- which represents the bulk of overall digital advertising growth -- will be allocated to mobile ads. 6) It''s officially time to step up your game on mobile. 2) When will desktop ad spending peak?

Allocation 28

Allocation Mobile Advertising Emarketing Paid Search Agency 28

readwrite

SEPTEMBER 20, 2011

The diversification into different streams is really important, because it suggest that Web content consumption as a revenue driver is not going to be solely focused on display advertising. billion this year, eMarketer estimates. Overseas ad dollars is predicted to represent 50% of the pie next year and a slight majority by 2013.

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

AUGUST 11, 2015

Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. eMarketer ). In the United States, average click-through rate (CTR) for Facebook advertising increased by better than 50% last year, from.09% 6: 17 Excellent Email and Mobile Marketing Stats and Facts. #7:

Social Networks 100

Social Networks Stats CTR Network Marketing 100

SnapApp

DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Mobile will account for 72% of US digital ad spend by 2019. About 53% of emails are opened on mobile devices.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Over the past few years, Twitter continues to improve its analytic features for advertisers, marketers and the general public.

Twitter 91

Twitter Ideal Customer Profiles Impressions Analytics 91

Hubspot

JULY 24, 2013

Historically speaking, the media industry created the advertising industry. As newspaper and magazine readers flipped through pages to read the day''s events, it made sense that they’d also be able to turn to their media outlet of choice to learn about new products via advertising. in 2012, according to research published by eMarketer.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Webbiquity

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. by eMarketer. 80% of Twitter use is on mobile devices. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? eMarketer ). eMarketer ). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Between large and small businesses?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. eMarketer ). Social media…to engage or to advertise? 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). Coincidence?

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? eMarketer ). eMarketer ). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Between large and small businesses?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). Executives Fail to Focus on Social Media Marketing Strategy by eMarketer.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.”

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Contently

AUGUST 9, 2016

As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. Facebook saw this trend immediately, and shifted attention and resources to its mobile app. Mobile ads are driving Facebook’s rapid increase in revenue. ” —Jon Hermann. . ” —Jon Hermann.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. To add a user by scanning their Snapcode, simply take a picture or screenshot of a user's Snapcode with your mobile device. GrubHub, also an early Snapchat adopter, has been putting out content on about a weekly basis since late 2013.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28