SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi’s writing is personal, relatable, and informative. She also posts about content that is on viral fever.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Crimson Marketing

OCTOBER 9, 2013

Content marketing is very time intensive because it’s personalized and customer-centric. Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Keep it Short. Demonstrate a Strong, Consistent Brand Persona.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Crimson Marketing

OCTOBER 8, 2013

Content marketing is very time intensive because it’s personalized and customer-centric. Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Convince & Convert

MARCH 26, 2013

Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. The views that are a result of actions are recorded in “viral” views. The views that are a result of an action are actually recorded in “viral” views. Viral Reach.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. The more important good is that this gives the players a voice… especially in a league like the NFL where showcasing individual personality is met with financial punishment.

Social Media 133

Social Media Media Blogger Television marketing 133

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

NuSpark Consulting

MARCH 1, 2012

The passing of Davy Jones on February 29, 2012 has given me some time to reflect on the phenomenon on what the Monkees were at the time, and the role of marketing played in turning actors to beloved and still well-known musicians to this day. Back in the 60s before social media (yes there was a time!)

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Emarketing Content 100

Content Marketing Institute

DECEMBER 12, 2017

HANDPICKED RELATED CONTENT: Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice. Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Expect to see more diversification of #content formats, says @amandatodo.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Outgrow

AUGUST 12, 2021

Due to their interactivity and personalization, these calculators are highly engaging, have a very high conversion rate , and bring in traffic from new segments. Something humorous enough can go viral in no time. Remember Michael Dublin’s 2012 YouTube video for Dollar Shave Club that got almost 23 Million views? .

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Convince & Convert

APRIL 11, 2014

It was that viral. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. The first three hours are critical in any missing persons case, so that hotline is essential in getting the word out. ” If you could do a Skype call with any living person, who would it be?

Skype 141

Skype Viral Marketing Social Media Facebook 141

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Biznology

JULY 28, 2014

billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. Specifically, viral reach has been reined in – frustrating marketers who are seeing a dip in engagement rates with their content. Facebook reports 1.23

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Content Marketing Institute

JUNE 8, 2018

So, let’s talk about producing content that your audience not only wants to consume but will seek, content that’s deeply and personally relatable, content that people interact with and share with their networks. Anyone can be a hero if framed correctly, particularly if the person is a compelling character. Think about the voice.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Every year has at least one viral meme, and 2018 was no different. This campaign shows the best of two worlds – viral meme and native ad – coming together to drive results. #3 2 Laurel or Yanny? VentureBeat.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Hubspot

APRIL 21, 2020

Because, in content, there's a strong relationship between virality and emotion. This allows your audience members to click a button, no matter where they're consuming your content, and immediately share that content among their personal networks. 2) Surprise people. … Or make them happy, sad, afraid, angry, even disgusted!

Tips 69

Tips Content SERP Custom Publishing 69

RebelMouse

JULY 1, 2019

According to Axios , LinkedIn has made adjustments that will prioritize users over brands, giving more voice and opportunities to personal profiles. found that SmartNews, a Japanese company founded in 2012, is the "most reliably growing external traffic referrer" out of the 3,000 or so sites it tracks. Inside LinkedIn's New Algorithm.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

According to Axios , LinkedIn has made adjustments that will prioritize users over brands, giving more voice and opportunities to personal profiles. found that SmartNews, a Japanese company founded in 2012, is the "most reliably growing external traffic referrer" out of the 3,000 or so sites it tracks. Inside LinkedIn's New Algorithm.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

Hubspot

DECEMBER 11, 2020

While it's not uncommon or unethical to create colorful or embellished designs that draw attention away from an "X" or opt-out button, dark pattern designs happen when designers make an obvious and conscious effort to trick visitors into doing something, such as giving out personal information. Image Source.

Ethics 100

Ethics Design Guidelines Amazon 100

Marketing Insider Group

MAY 6, 2015

It’s kind of funny to look back at when we launched iQ in 2012 and the KPIs we had then, which were mainly around content volume. We can celebrate our viral hits and 2m monthly visitors, but then we need to move into the mindset of how we can retain this audience and get them to come back next month.

Distribution 100

Distribution B2B Thought Leadership Work Management Viral Marketing 100

Biznology

APRIL 18, 2017

And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. He is the author of “@YourService” (Wiley, 2012). I am just not there, by choice or because I don’t belong there. Can we even? Prior to joining the team at Brain+Trust, he led U.S. Edelman company.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

EveryoneSocial

DECEMBER 22, 2021

It’s also a way to build community and trust for your organization, and it helps employees build their personal brands and expand their networks. Since EveryoneSocial’s inception in 2012, we’ve worked with hundreds of companies and thousands of employees. Each employee has their own personal views on social media and how they use it.

Paid Search Agency 52

Paid Search Agency Work Management Peer-to-peer User-Generated Content 52

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. Donors, like customers, expect a personalized experience. As more and more companies adopt personalized email marketing strategies, nonprofits need to keep up with the times.

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Why is this person with so much talent unnoticed but this simple video is getting so much attention? Virality is like alchemy. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Contently

OCTOBER 17, 2016

When we held the first Contently Summit in the fall of 2012, Mitt Romney’s “47 percent” comment qualified as a debilitating political gaffe. Just look at the publishers that do a really good job of making dense topics go viral. In truth, I can’t believe that it’s been five years. Case studies!

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

Hubspot

JANUARY 15, 2015

The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee. But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. 3) Old Spice Smells Like a Man. 4) Rock Like an Apple.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 28

RebelMouse

DECEMBER 26, 2018

From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. We had a year of fun, explosive growth both company-wise and personally as a tight knit team that just happens to live all around the world.

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

Hubspot

APRIL 1, 2018

The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country. Many consumers were enchanted by it, while others were confused by it -- why make a temporary item so personal? So, what did Coca-Cola do to appeal to the masses? Since then, the U.S.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

MAY 16, 2012

— Lori Philo-Cook (@PhiloCook) May 14, 2012. — Joy(@JoyonCapeCod) May 14, 2012. 3) Mucked Up Mail Merges: While we applaud attempts at email personalization , it only works if you can execute correctly. If you're importing lists with bad lead information, you can't expect to deliver relevant, personal email content.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

FEBRUARY 19, 2018

Here, we’ve curated a list of nine self-help books to help you achieve professional and personal growth -- along with our biggest takeaways from each. The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change. 52 Small Changes: One Year to a Happier, Healthier You by Brett Blumenthal (2012). Crushing It!:

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

readwrite

FEBRUARY 1, 2012

It optimizes marketers’ Facebook ad spend to meet goals on Facebook, such as “Likes,” app installs, registration, in-app actions, viral referrals and purchases. Soon Facebook CEO Mark Zuckerberg will thank you kindly, and Wall Street will officially place a value on your personal data. Photo courtesy of ShutterStock.

Spending 40

Spending Facebook Ads Marketing Management 40

RebelMouse

DECEMBER 26, 2018

From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. We had a year of fun, explosive growth both company-wise and personally as a tight-knit team that just happens to live all around the world.

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Hubspot

SEPTEMBER 10, 2018

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success.

Viral Marketing 101

Viral Marketing Campaigns Youtube Social Media 101

Hubspot

JULY 14, 2015

It was in July last year that the Ice Bucket Challenge (IBC) took off after Peter Frates, a Massachusetts man who was was diagnosed with ALS in 2012, posted his challenge video. Will there be another altruistic movement that goes viral 2015? The Ice Bucket Challenge started with one key person: Peter Frates.

Top of Funnel 28

Top of Funnel Viral Marketing Social Networks Bundling 28

Hubspot

NOVEMBER 13, 2017

Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012. According to the New York Times , N.W. The lesson here?

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

OCTOBER 16, 2019

Komen for the Cure , a leading breast cancer charity, faced the consequences of lacking a crisis communication plan in 2012. When the announcement was made by Planned Parenthood, the story went viral on social media with attacks coming from all sides.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95