Webbiquity

JANUARY 19, 2016

population now has at least one social networking profile; more than half use two or more social networks. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Pew Research ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Contently

JUNE 8, 2016

Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events. Wenger will analyze the tournament in exclusive videos posted on the brand’s social networks.

Branding 60

Branding Brand Identity Youtube Distribution 60

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Don’t believe us? Not bad for a year’s work, right?

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KoMarketing Associates

FEBRUARY 19, 2013

Some tools B2B marketers can use for listening include: SocialMention (free). There are hundreds of networks that currently exist and it feels as if we’re always hearing about the next big one coming down the pipeline. At the end of the day, your business should be spending time on the networks that matter. Radian6 (enterprise).

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Parse.ly

AUGUST 22, 2019

My primary concern for other strategists out there—business analysts, social media gurus, audience development professionals, marketers—is whether the audience on a platform is even worth pursuing. This will give us a sense of scale in the measurable* social media market. . * That’s how little traffic actually comes from YouTube.).

Social Media 81

Social Media Traffic Media Privacy 81

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. This represents a 4% increase since 2012.

Social Media 50

Social Media Social Networks Facebook Statistics 50

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube.

Social Media 120

Social Media Media Work Management Marketing Management 120

Biznology

JUNE 17, 2013

When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.” By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m.

Video Marketing 80

Video Marketing Youtube Content Forrester 80

ClearVoice

DECEMBER 5, 2018

A large reason for the slowdown in the year-to-year amount of time spent may be because of Facebook’s influence on Instagram, which it purchased for $1 billion in 2012. Researchers expect that amount of time U.S. Total average time spent per day on other social networks (e.g., ” Streaming audio.

Social Media 61

Social Media Media Emarketing Facebook 61

NuSpark Consulting

MAY 3, 2012

The Good: Adds more functionality to keyword and traffic research. A multitude of targeting options- YouTube, Google Display Network, keyword targeting, channel targeting, topic targeting, and a variety of unit options. Love the Idea saving options as well. The Bad: None seen yet.

Adwords 100

Adwords Features Google Lead Scoring 100

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. ” Do you appreciate your blogger network?

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Contently

MAY 11, 2016

“Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. So when that happens, they’re going to research two or three companies. This is a big shift from a brand going to a network and handing off all the creative responsibilities. We need to be top of mind.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Adobe Experience Cloud Blog

MARCH 18, 2013

Before you get started researching and reading the countless number of eBooks and blogs that promise to tell you everything you need to know, let me save you a bunch of time. Google+ is the sleeping giant of social media networks. Create custom art that can easily be shared across all the major social networks.

Google 48

Google Broadcasting Marketo Youtube 48

Content Standard

JULY 13, 2016

In case you hadn’t guessed, new research has proved it: We’re a long, long way away from the days of print or TV being the primary place people get their news. Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. Putting the News in Content Marketing.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S MindJumpers ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 52

Social Media Social Marketing Media Planning 52

Outbrain

NOVEMBER 11, 2020

Brand marketing should not be an afterthought. In this piece, using several case studies and examples backed by psychology research, I share five brand marketing hacks you can use to enhance your brand value. In a study published in the Journal of Consumer Psychology, researchers divided study participants into two groups.

Branding 26

Branding Brand Identity Case Studies Paid Search Agency 26

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. million tablets sold worldwide in 2012, up from 15.7

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

NOVEMBER 5, 2014

New research from HubSpot suggests otherwise. YouTube clinches third with 44% of consumers expecting you to have a presence on the platform. For many marketers, Facebook and Twitter are already givens (and our data reinforces that they probably should be), but after that it can be hard to decide where to focus your energies.

Social Media 28

Social Media Media Buyer Personas Youtube 28

Hubspot

JANUARY 21, 2011

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

JANUARY 29, 2014

Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. If you want to convince your boss that social media marketing is integral to your overall marketing success , you''ll need plenty of resources to back up your argument.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

AUGUST 7, 2012

A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. — Ekaterina Alexeeva (@Kaplya_indigo) July 26, 2012. 4) YouTube User-Generated Content.

Social Media 28

Social Media Creativity Media Landing Pages 28

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Oktopost

JULY 28, 2020

Using social media to network has been a concept around since Reid Hoffman founded LinkedIn in 2002. Back in 2012, Dan was a senior sales leader at LinkedIn and responsible for training LinkedIn’s very own global sales team. The Power is in the Network. Research and Engage. Don’t call it social selling.

B2B 103

B2B Multi-Channel Ideal Customer Profiles Linkedin 103

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. For B2B companies, increasingly, that means shifting some ad dollars to LinkedIn , the networking site for professionals that has garnered 175 million users (40 million in the U.S.) Maybe more. since 2002. Why You Might Benefit From Using LinkedIn PPC Ads.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

OCTOBER 19, 2012

As the former dark horse of the marketing world (I think we're past those days though, right?), Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. You're telling me your customers aren't using any of those social networks? Or YouTube?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. Definitely! 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 17, 2012

In this post, we'll lay out exactly what social proof is, discuss the various types, and explain the ways you can leverage it in your business' marketing efforts. Building and providing better visibility for your business' social proof can be a powerful addition to your marketing strategy. 10 Types of Social Proof for Marketing.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28