Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. For us marketers, this is wonderful news.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. 5) More web pages mean more leads.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 19, 2012

Others spend it working -- good for you, you diligent marketers , you. If you're spending this Sunday on your computer, it's time to take a break and read up on some interesting inbound marketing content that came to us from around the internet this week. Talk about growing your brand's social reach !

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

Hubspot

NOVEMBER 28, 2012

That's all well and good for companies with dedicated social media or community managers -- but for many small businesses that have a social media manager who is also playing the role of blogger, site manager, email marketer, and salesperson, adding yet another social network to your repertoire is a much taller order.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

JANUARY 15, 2014

Helps you keep up with your business network contacts while on the go.". -- William Buckner, Android, 1/2014. Lower-scoring reviews mentioned privacy concerns, functionality missing from desktop version, and bugs. Lower-scoring reviews mentioned syncing bugs and additional functionality requests. Up-to-date marketing analytics.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

JANUARY 29, 2014

When you join a Group and contribute wisely, you’re establishing credibility and value. Many, if not all, of them will have a presence on one or the other and interact with their customers, leads, and partners through the platforms. 2) "None of our competitors use social media.".

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

OCTOBER 19, 2012

You're telling me your customers aren't using any of those social networks? 2) Social media is awesome! Join every network right now! Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. By all means, research other social networks.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

APRIL 11, 2013

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. 1) Get to the point.

Landing Pages 28

Landing Pages Template Design Tips 28

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Liz also writes the Lead With Intuition blog.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Liz also writes the Lead With Intuition blog.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JUNE 29, 2012

Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. 3) On average, companies respond to only 30% of social media fans' feedback. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. 5) Lead and Customer Data.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). If you are, have you thought about your social media strategy? Just like all the other inbound marketing content you create, your event content needs to be remarkable.

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

JUNE 8, 2011

By 2012, 20% of all search engine queries will be via a mobile device (source). 200 million Facebook users access the social network via their mobile (source). eCommerce Inbound Marketing: Register today. The following is a guest post from James Agate , SEO Director and founder of UK SEO Consultancy Skyrocket SEO.

CMS Development 28

CMS Development Marketing & Strategy Mobile Marketing eCommerce 28

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Hubspot

MAY 3, 2012

According to a 2012 NACE survey , an all-time-high of 58% of interns are hired full-time after the internship has ended. While the internship requirements for different businesses will vary, there are a few traits that every marketing intern should possess in order to succeed and make a positive impact on your inbound marketing strategy.

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. If your business relies on customers that value quality over price, this first bit of data should make you happy. Survey says: Very!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

MAY 26, 2017

According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Let's go through each of these top challenges and how marketers can address them. 1) Generating Traffic and Leads.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

Webbiquity

JANUARY 9, 2013

How has the way buyers in your market make procurement decisions changed? How can your organization utilize social networking principals and tools to improve operations across departments? Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year.

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Marketing Budget Marketing Strategy Marketing & Strategy Enterprise Management 100

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

JANUARY 14, 2021

Turn your marketing meetings into something useful by — you guessed it — creating compelling content ! (Oh Oh my gosh, inbound marketing concepts work in real life, too!). Speaking of agendas, let's discuss next what your marketing meeting agendas should resemble. Marketing Meeting Agenda Example. Sales waterfall.

Work Management 101

Work Management Lead Ranking Marketing Management Marketing Qualified Leads 101

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Flickr - Flickr is a social network for online picture sharing.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 31, 2020

Promote your Pinterest account via your other social networks. While creating and sharing content for your Pinterest profile and marketing to users, be sure to keep your target audience in mind. The network’s widget builder helps you quickly customize, create, and add this feature to your site. Pin descriptions.

Planning 101

Planning Paid Search Agency Work Management Marketing Management 101

Hubspot

MARCH 29, 2012

They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. Two more social networks brands need to figure out how to use for marketing.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Hubspot

MARCH 6, 2012

So to help prepare you, HubSpot and Who's Blogging What got in touch with 8 of the industry's best and brightest to get their take on some of the high-level issues social media marketers are facing. We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012?

Social Media 28

Social Media Media Social Networks Planning 28

ViewPoint

APRIL 13, 2012

Marketing is now looking at the impact they’re having in terms of the leads they contribute along with what’s happening with those leads further down the sales pipeline. This perspective is forcing marketing to have more interaction with the sales organization.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Hubspot

MARCH 6, 2012

Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. On a landing page, that means you could be losing new leads or reconverts, not just regular site traffic. 2) Use Value-Oriented Language.

Landing Pages 28

Landing Pages Lead Scoring Lead Ranking Copywriting 28

Webbiquity

MARCH 25, 2014

In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Solve a real problem.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Hubspot

JANUARY 31, 2012

This statement seems to imply that P&G has been seeing dramatically increased sales due to its immense ad spend, but the truth is really that the company's marketing spending is up 24% over the past two years, despite only a 9% sales increase in its 2012 Q1 earnings and a 6% sales increase over those same two years.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Hubspot

APRIL 26, 2012

billion worldwide social media users in 2012. But this blog post isn't an attempt to convince you that your future customers are using social media. Social media is a great way to get that user-generated content you need out on social networks and in search engines to an audience who clearly cares about it.

Social Media 28

Social Media Media Work Management Marketing Management 28

Hubspot

JULY 20, 2012

But hey, depending on your leads goals (volume vs. quality), you might want to weed out some of those people. Marketers are constantly grappling with this trade-off. When trying to decide how many fields to add to your forms, the simplest advice is to include only the fields necessary to properly qualify your leads.

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Cold Calling Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

MAY 23, 2012

If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. So a decent chunk of the people who visit your site convert to leads -- even better, 75% of people who become leads on your site end up converting to customers!

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Cost per Lead Traffic Marketing Websites Tools 28