KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. 2012 might have been the biggest year of change yet in the SEO industry. Webinar Summary.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Digital B2B Marketing

SEPTEMBER 24, 2013

Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Local Business information including address and contact information.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Adobe Experience Cloud Blog

JANUARY 6, 2017

Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. He’s always on Twitter sharing what’s new and trending. His Twitter feed is often a one-stop shop for trends, tips, and tricks. Missed the countdown? VUd3N9H84y.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

KoMarketing Associates

DECEMBER 30, 2019

Really fantastic read and look at how Google is changing search behavior. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. Less than half of Google Searches now result in a click.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

DECEMBER 20, 2011

Ebooks to help you learn broad inbound marketing strategies: 25 Website 'Must Haves' for Driving Traffic, Leads and Sales. The Ultimate How-to Marketing Guide. The Essential Step-by-Step Guide to Internet Marketing. 11 Examples of Online Marketing Success. 2011 Online Marketing Blueprint.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

NOVEMBER 11, 2012

Starting my own online marketing agency in 2007, then coming over to the rocket ship that is HubSpot in 2012, I must say there is nowhere I would rather be in order to make a difference in the radically transforming world of communications, marketing, and business.”. First, mobile traffic is rising faster than you think.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Convince & Convert

MARCH 29, 2012

When you’ve got a volume of customer requests coming through Twitter, suddenly Twitter’s important. Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. That’s where things like Google Analytics come into play. Eric: Yeah, exactly.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

When you’ve got a volume of customer requests coming through Twitter, suddenly Twitter’s important. Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. That’s where things like Google Analytics come into play. Eric: Yeah, exactly.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Hubspot

JANUARY 21, 2011

What I did find surprising was that social network ad spending is currently only 3% of total ad spending and that this number is only expected to grow to 6% in 2012. What this says to me is that social media marketing is a huge opportunity for businesses looking to increase their online presence in the near future.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. We’re all after the Holy Grail of online marketing: sales-ready leads. Prediction: Marketing Technology Evolves.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Single Grain

OCTOBER 30, 2020

. * 7 Ways Influencer + Social Marketing Can Help During COVID-19 [Infographic]. Marketing expert Neil Patel wrote a blog post on Quick Sprout in 2012 called Why Content Marketing Is the New SEO and he broke down stats from Kissmetrics on what happened when he published 40-50 infographics. Infographics Case Study.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Hubspot

MAY 8, 2012

An indirect way to boost subscribers is to drive more traffic to your blog. The more traffic you drive to your blog -- assuming you've also optimized your blog to convert visitors into subscribers -- the more subscribers you'll gain. Put some paid marketing muscle behind your subscriber push. 11) Make Blog Content Easy to Share.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each week, Indig dissects a trend, idea, or piece of marketing news. SparkToro Trending. SEOForLunch.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Webbiquity

SEPTEMBER 19, 2012

Find the answers to these questions and many others here in more than 20 of the best Facebook guides, tactics, observations, tools, stats and rants of 2012 thus far. A fantastic infographic illustrating the history of Facebook feature changes from 2006 through the beginning of 2012. Facebook Guides, Tips & Techniques. 5 STARS **.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

KoMarketing Associates

DECEMBER 22, 2015

5 Lessons Learned from New Google CTR Data. For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. From Casie Gillette.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Google Updates. Instead, they’ll go online to search for it.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

B2B Marketing Traction

APRIL 9, 2013

I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. Side note - I tried to find the originator through a Google search so I could provide proper attribution, so readers, please advise if I am off base here.]

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

JANUARY 16, 2013

Google+ Communities – Join some relevant Google+ Communities to get some content ideas from the discussions taking place. List.ly – List posts are great for traffic and SEO. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Adobe Experience Cloud Blog

OCTOBER 22, 2012

by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment. At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Penguin – April 2012.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. leaderswest Digital Marketing Journal ). are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. marketers have obtained at least one new customer through LinkedIn. General Marketing Facts and Statistics.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. leaderswest Digital Marketing Journal ). are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. marketers have obtained at least one new customer through LinkedIn. General Marketing Facts and Statistics.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

DECEMBER 2, 2014

What do marketers rate as the single most valuable SEO tactic? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. 9 General Marketing Stats. 5 Online Demographics Stats. The Google+ platform has 67 percent male users. NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

APRIL 23, 2012

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. The 46 stages of Twitter Usage by Chris Voss Show.

Social Media 100

Social Media Social Marketing Online Marketing Media 100

Webbiquity

FEBRUARY 24, 2015

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Convert

JANUARY 24, 2022

A/B testing is a powerful tool in the arsenal of any marketer. The best ROI from your existing traffic Less spending on ads More certainty about website optimization Improved user experience on your site, and more. Where he speaks about A/B testing: LinkedIn Medium Twitter. The type of online content you can see from Ron: 3.

A/B testing 72

A/B testing Work Management Marketing Management Paid Search Agency 72

Webbiquity

MAY 14, 2013

The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. 43% of U.S.

Resources 100

Resources Tips Blogger Social Media 100

Stevens & Tate

DECEMBER 1, 2019

Brands on Twitter Can Now Hide Replies to Tweets. Twitter now allows brands to choose which replies to their tweets they want to hide. Improving Your Marketing Program. Content marketing is an essential component of any successful online marketing strategy. Read more on Axios. Everything’s Going Live.

Trends 52

Trends Advertising Agencies Mobile Advertising Forecasting 52

Hubspot

FEBRUARY 4, 2013

A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. Posts You Might Like to Read: How to Calculate Your 2012 Advertising Budget. How to Understand and Master Google+. Twitter Etiquette: 24 Guidelines to Tweet By.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. Posts You Might Like to Read: How to Calculate Your 2012 Advertising Budget. How to Understand and Master Google+. Twitter Etiquette: 24 Guidelines to Tweet By.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28