KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. I love @NASCAR, @driveSRT, MOPAR & rock music.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. Researchers expect that amount of time U.S.

Social Media 61

Social Media Media Emarketing Facebook 61

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Overall, it requires an understanding of the purchase process from the buyer's point of view. A turnaround in this area can boost the top line.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

QuanticMind

JUNE 7, 2017

For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. M-commerce sales are also expected to rise this year: eMarketer predicts that US m-commerce sales from smartphones will grow from 58% last year to 65% this year.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Marketing-Gimbal

AUGUST 18, 2010

According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. What’s still amazing to me.

Emarketing 40

Emarketing Viral Marketing Paid Search Agency Social Networks 40

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. In 2011, online ad spending grew 23% in the US, just passing the $32 billion mark, and in 2012 the online ads will grow another 23% to nearly $40 billion.

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! 4) 67% of consumers researched online prior to purchase during the holiday season. Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! Source: eMarketer, August 2011) Tweet This!

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Paid Content Google Emarketing Paid Search Agency 28

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. MarketingSherpa.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Webbiquity

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. eMarketer ). eMarketer ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

MLT Creative

MAY 1, 2012

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. smartphones in 2010, 110 million by 2015 (eMarketer/2011). Research then select which mobile approach to implement first. billion mobile subscriptions worldwide (ITU/2010). 60 million U.S.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Hubspot

JANUARY 25, 2012

The holiday numbers are rolling in, and the Pew Research Center has released a study that reveals tablet and ebook ownership has nearly doubled since the holidays. So, significantly more people own tablets and e-readers in 2012. Are your researchers and decision makers in the C-suite? Who Owns Tablets and E-Readers?

Emarketing 28

Emarketing Buyer Personas Mobile Marketing Demographics 28

EveryoneSocial

MARCH 2, 2017

Statista says that from 2012 to 2020, the number of people watching online video will climb to 232.1 And, eMarketer says digital video will grow by double digits through 2020 going forward. Regardless of the validity of the accusations, according to Pew Research , as much as 62 percent of U.S. million people.

Social Media 49

Social Media Trends Media Broadcasting 49

Hubspot

JANUARY 20, 2011

EMarketer recently came out with a report that contains the online ad spending per internet user in the EU-5, Canada and the US in 2010. growth in Q2 2012. Before you start pumping out blog posts make sure you do some keyword research in order to figure out what words and phrases you should be targeting. The Bad News.

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Hubspot

JANUARY 21, 2011

eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. What I did find surprising was that social network ad spending is currently only 3% of total ad spending and that this number is only expected to grow to 6% in 2012. Keep Creating Great Content.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. According to Google's latest independent research , 74% of smartphone users have made a purchase as a result of using a smartphone. I’m not alone in this admiration.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

JUNE 17, 2013

Research firm eMarketer reports that BIA/Kelsey projects spending on native advertising will grow from $1.6 billion in 2012 to $4.6 A recent study by IPG Media Lab and Sharethrough found that consumers look at native ads 53% more often than they look at traditional display ads. billion in 2017.

Advertisements 28

Advertisements Advertising Ad brokers Tips 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. Take a look at how consumer research behavior has changed in just the past two years. So, how important are online reviews to consumers?

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

JULY 19, 2012

eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012. Wait, no, that's decidedly not what it means.

Social Media 28

Social Media Media Analysis Network Marketing 28

Webbiquity

AUGUST 11, 2015

Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. eMarketer ). 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase. ( Pinterest drives 25% of all retail website referral traffic. The Wonder of Tech ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Convince & Convert

MARCH 8, 2013

Instead, they use one piece of data – a research report, for example – and spin it into many different pieces of content telling individual stories from the report tailored to specific demographics. In November 2012, 54% of companies were using Instagram, while just three months later, that percentage had risen to 59%.

Curation 127

Curation Lead Ranking Content Emarketing 127

Webbiquity

JULY 14, 2015

are now active on at least one social network, up from 67% in 2012. eMarketer ). eMarketer ). According to research by Investis, “Facebook was marked down because it did not engage with its corporate audience using the other social media platforms reviewed. MarketingProfs ). 72% of adult internet users in the U.S.

Stats 80

Stats PR Social Media Social Marketing 80

Hubspot

JANUARY 5, 2012

2012 is officially here, and what better way to kick off the New Year than with some data porn? In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. The Internet in 2012. Mobile in 2012. Tweet This!

Internet Marketing 28

Internet Marketing Statistics Emarketing eCommerce 28

Webbiquity

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.

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Paid Content Social Media Statistics Research 100

Hubspot

JUNE 9, 2016

There's a whole lot of research out there about Instagram -- everything from the demographics of its users and how often brands are posting, to how caption length affects engagement and what the most popular emoji is on Instagram. Image Credit: Pew Research Center. 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Hubspot

JULY 24, 2013

in 2012, according to research published by eMarketer. According to eMarketer, 57% of people use Smartphones, 67% use PC’s, 75% use tablets, and 77% use TV’s while also using another device. billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. goes to online advertising.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Hubspot

APRIL 26, 2012

And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. I guess it's possible , but it certainly won't stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! Which brings us to user-generated content.

Social Media 28

Social Media Media Work Management Marketing Management 28

Hubspot

MARCH 6, 2012

We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? I'm looking for 2012 to be the year of integration and interactive marketing hubs that will fully utilize and deliver social." - Kyle Lacy, Kylelacy.com. Marketer's Takeaway: 2012 is the year to go mobile.

Social Media 28

Social Media Media Social Networks Planning 28

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. eMarketer ). eMarketer ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. eMarketer ). eMarketer ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

MARCH 11, 2013

Marketing Research Chart: Does your organization have an inbound strategy? Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM).

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. eMarketer ). 70% of marketers plan to increase the number of different social platforms they use in 2012.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

DECEMBER 2, 2014

eMarketer ). eMarketer ). 78% of companies now say they have dedicated social media teams, up from 67% in 2012. ( At the other end of the scale are legal (9%) and market research (8%). ( Only about 20% of consumer comments generate brand responses, and the average response time is over 11 hours. i-SCOOP ). Rocket Post ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Hubspot

MAY 10, 2012

In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. 8) Conduct market research using LinkedIn polls. From purely anecdotal research, Twitter seems to be a bit of a polarizing entity.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28