Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video. .

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video. .

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Customer Experience Matrix

APRIL 2, 2013

Revenue for 2012 is reported at $58.4 million in 2012, or 59% of revenue. By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

AUGUST 2, 2012

I’ve been creeping in that direction with the previous two posts about revenues, growth rates, and market share. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? million) and the $70 million in 2012 revenue hasn’t happened yet.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. The most notable is Eloqua, which as a public company has to report its results. million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. I’ll get to the 2013 estimate in a bit. We use two methods: Vendor revenues.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. For B2B marketing automation, we’re not there yet. This share can only drop over time as new entrants emerge. But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. This is a good reminder that there's a very substantial range of variation in different marketers' performance. I found five relevant studies dating back to 2009. Here is the U.S.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

markempa

DECEMBER 29, 2011

Tweet I can’t stress this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever. This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full. Kate Maddox.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Onalytica B2B

JANUARY 8, 2019

Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Customer Experience Matrix

NOVEMBER 16, 2011

By comparison, arch-rival Eloqua will earn about $70 million this year on 1,000 clients, or $70,000 per client.) More will be revealed when Marketo files for its initial public offering, which they said could happen in 2012. As I wrote last year, this is a critical problem for the company. (By Ah, but there’s a fly in that honey.

Marketo 120

Marketo Eloqua Comparison Acquisitions 120

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. How are marketers re-balancing to face these challenges?

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. I just write about whatever marketing challenge hits me in the forehead at that moment. .@ Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

Nudge.ai

SEPTEMBER 7, 2017

With more than a decade in the marketing sales automation sphere Paul Teshima and Steve Woods felt sales reps were letting their relationships with their networks run on autopilot. They launched a premium product in mid-2016 which has grown to more than 10,000 users in the sales and marketing spheres.

Marketing AI 28

Marketing AI Eloqua Marketing Automation Services Startups 28

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SnapApp

JUNE 29, 2015

While the summer is an exciting time for many people, it traditionally is a slow time for marketers. Interactive content is an up-and-coming content format – only 25% of marketers rate their content as slightly or very interactive. Mobile compatibility has become table stakes for modern content marketing. Spice It Up!

Eloqua 48

Eloqua Content Mobile Marketing Interactive Marketing 48

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. by Lauren Harper, Eloqua. Creating a Marketing Plan: A Guide for Professional Services Firms.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. 32 percent use social media as an outbound marketing channel for demand generation. Operations.

B to B 40

B to B Paid Content Social Media CMS Development 40

ViewPoint

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Their ideology is pervasive.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. ” Here are 37 reasons why. 100% more time is spent on pages with videos on them.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

LeanData

DECEMBER 21, 2012

The promise of marketing automation solutions like Marketo, Eloqua, and Act-On to unlock marketing potential via lead nurturing. The first email marketing promotion to prospects, and…. An eager sales team tired of cold calling. Overly optimistic sales quotas. End-of-quarter pressure to hit revenue targets.

Work Management 40

Work Management Cold Calling Marketing Management Eloqua 40

Hubspot

SEPTEMBER 14, 2012

1) Loosening Up Enough to Make a Joke in B2B Marketing. One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov (@jchernov) August 21, 2012. . — Joe Chernov (@jchernov) August 21, 2012. So what's a marketer to do?

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Ambal's Amusings

APRIL 6, 2012

Name: Eloqua. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. Name : Eloqua. Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. 2012-04-05T16:21:00Z. 2012-04-05T16:21:00Z. MicrosoftInternetExplorer4.

Eloqua 100

Eloqua Content Marketing Ideal Customer Profiles Content 100

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 But Pardot was also the only major marketing automation competitor without serious outside funding. million revenue in 2011, and estimated $3 million revenue in the fourth quarter of 2012.*

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Customer Experience Matrix

MARCH 19, 2015

Marketers also benefit since they only have to buy, learn, and integrate a single system. Everstring is relative newcomer to the B2B predictive modeling arena, founded in 2012 but only seriously entering the market after it received $12 million in Series A funding last August. Fit scores alone are much more limited.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120