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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. I expected it to grow as Eloqua sold into larger accounts. So much for what Eloqua said. (Of This is where what Eloqua didn’t reveal is intriguing.

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Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012

Customer Experience Matrix

With 2012 half finished, I can now make a reasonably solid estimate for this year. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I come at these figures in two ways.

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Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

This sector generates nearly 60% of 2012 revenue ($200 million) from 33% of the installations (9,400 as of mid-2012). The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. They have one to fifteen marketing automation users.

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8 Great Marketing Infographics To Inspire Your 2012 Objectives

Marketing Insider Group

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! “ The Content Grid version 2 ” – by Eloqua.

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Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue. The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. This is 5% of industry installations and 25% of industry revenue.

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Annual Content Marketing Retreat 2012

Ambal's Amusings

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman.

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Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior

Vidyard

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video. .

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