article thumbnail

2012 Resolutions for the B2B Marketer

ANNUITAS

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. I receive 3-5 calls or emails per week asking if I have 30-minutes to view a demo or learn how a product can make my business better. As you look to transform your organization in 2012, be realistic with your time frame.

article thumbnail

Legend of the Lost Inbound Leads

LeanData

A common refrain is being heard from revenue teams across the B2B space — Where have all the inbound leads gone? workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. Arguably, the biggest weakness is the way revenue teams manage leads, contacts and accounts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Multiple targeting options (e.g.

article thumbnail

Lead Scoring: How to pick the right ingredients for high ROI

markempa

Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Each attribute and action adds to a lead’s total score. When the score hits a pre-determined threshold, the lead is served to Sales. Watch a webinar?

article thumbnail

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

article thumbnail

Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views

Hubspot

And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but even without it, organic calls-to-action (CTA) work beautifully. Having a CTA to sign up for a free demo will get far less action than offering up an ebook. Chad Pollitt. How would I know this?

article thumbnail

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark Consulting

They may be great technicians, but we need help when it comes to writing compelling content that drives leads. You’ll get an idea on how these meta descriptions should be structured for lead generation. Assetpoint - I like the lead generation tactic with the free purchase report, as long as it’s still available.