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Welcome to The New Decade of Marketing

Hubspot

Facebook reached one billion users in late 2012. Facebook has three billion active users. They're facing a technology barrier that's preventing them from measuring their work. Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Fast forward to 2020.

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A Disaster Waiting to Happen? Businesses Could Send You Ads on Messenger

Hubspot

In November 2017, Facebook began internally testing Messenger Broadcast: a s ervice for businesses that allows them to send marketing content to users, without building a bot. Prior to the recent display of ads, Facebook had not outwardly monetized the platform, despite a user base of 1.6 Mexico, and Thailand.

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78 Customer Engagement Statistics

Zoominfo

No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. 50% of those surveyed said their company provides customer service via mobile devices, up from 38% in 2012 ( source ). Customer Engagement Expectations.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. The secret to my success has been to be a lot more selective in the clients I’m willing to work with. ” How the long tail AdWords approach works for blogger outreach.

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Are You Ready for Social + Mobile + Big Data + Cloud?

Biznology

Their 2012 report, “The social economy: Unlocking value and productivity through social technologies”, showed that 90% of companies using social technologies derive some business benefit from them but that only 3% of companies derive substantial benefit across all their stakeholders. What is working and what is not?

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Twelve percent of Chief Marketer’s respondents said their company currently has mechanisms in place to score social leads based on likelihood to convert, and 19 percent who don’t have such tools say they are working on building them.

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Is Video An Opportunity For Marketers?

Marketing Insider Group

Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Absolutely! appeared first on B2B Marketing Insider.