KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. Social media is not only a customer communication-specific marketing strategy.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Marketing Insider Group

OCTOBER 25, 2011

Model the appropriate marketing mix. In my last post, I talked about using math to build the business case for changing from an outbound to an inbound marketing strategy. Some people are scared of marketing mix models. Even those who fear change will appreciate it in the long run. More, better, cheaper!

Planning 100

Planning Marketing Plans Lead Ranking Inbound Marketing 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JUNE 11, 2013

In 2012 , Mary talked about the rapid adoption of tablets, the increase of mobile commerce and the massive shift in the advertising market with the prevalence of web visits from mobile devices. . $20 Key Consideration: Does your marketing mix spend an appropriate amount of money in the channels where your audience spends their time?

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Marketing Insider Group

JUNE 30, 2011

One of the biggest reasons I see B2B marketing plans veer off course starts right at the beginning. Or to put it more plainly: money is the root of all marketing plan evil. It’s never too early to start planning for 2012! Model the appropriate marketing mix in order to achieve a higher return on marketing spend.

Planning 100

Planning Marketing Plans Allocation Marketing & Strategy 100

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. link] #B2B. Google B2B Team. marketing #SM. That’s it.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Adobe Experience Cloud Blog

NOVEMBER 8, 2011

Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. So, I have to create a compelling piece of B2B content? Seriously though, B2B = businesses selling to businesses. B2B marketing must be professionally positioned, super serious, no personality, bland. Uh huh, got it.

Business 48

Business Marketo Landing Pages B2B Marketing 48

The ROI Guy

DECEMBER 10, 2011

According to the study of over 1,000 marketers, this spending is not only significant, but expected to increase for 60% of the respondents over the next year. The large and growing investments highlight the important role content continues to play in the marketing mix, being used by most to fuel purchase decision making.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Top Rank Marketing

AUGUST 29, 2017

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. As a result, I’ve enjoyed domestic and global roles in B2C and B2B, product management, loyalty programs, and acquisition marketing.”.

Social Marketing 52

Social Marketing Marketing Budget Work Management Planning 52

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

FEBRUARY 1, 2021

Tactically, the marketing mix needs to be dynamic and impactful,” says Andréa Hudson. Launch ads on the best social media platform for your industry (if it’s a B2B event, for example, you’d likely opt for LinkedIn). There is no turn-key, blanketed approach in achieving a sell out. Provide sneak previews of the content.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

markempa

OCTOBER 7, 2013

It won’t be too long before it starts happening in the B2B world. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” B2B Marketing: 3 reasons for adopting video content into your marketing mix.

Mobile Marketing 120

Mobile Marketing Paid Search Agency B2B Marketing Companies 120

Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

Copyblogger’s Brian Clark said it best, “Creating content for content’s sake doesn’t get you anywhere, thats where the marketing comes in.” Repurpose and adapt your content to support every element of your marketing mix. Were you at Content Marketing World? The goal of your content is to attract people over time.

Content Marketing 48

Content Marketing Planning Content Paid Search Agency 48

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JANUARY 9, 2013

Yet just 30 months later, IDG reported that the shift was official, and digital would account for more than 50% of marketing spending in 2012. He then lays out a 5-step formula for “arbitrage marketing” to help identify and implement such tactics. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection.

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Enterprise Management 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? The wants and needs of the market are not always serious and sometimes are downright frivolous. While this may be true in the consumer space, I think it is much less so in B2B but that’s ok. The feature will be available globally on the 2012 Ford Focus. #45.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

ViewPoint

MAY 2, 2012

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. Social Media: What's Hot?

Social Media 120

Social Media BtoB Media Inbound Marketing 120

markempa

SEPTEMBER 30, 2012

Here’s the conundrum: Spenner is at the 20-mile mark in the content marketing marathon, while too many marketers haven’t even reached the starting point. Consider this statistic from the 2012 MarketingSherpa Lead Generation Benchmark Report (free excerpt): 75% of marketers have no formal lead generation strategy.

Content Marketing 120

Content Marketing Work Management Marketing Management Marketing Automation Services 120

Single Grain

MARCH 21, 2022

However, this point applies especially to TikTok as business-related content hasn't taken a stronghold yet, and its user base, Gen Z (those born between 1997 and 2012) , have a strong dislike for advertising. Diversify Your Marketing Mix. Influencers play a big part in creating content on social media. Proven Results.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? The wants and needs of the market are not always serious and sometimes are downright frivolous. While this may be true in the consumer space, I think it is much less so in B2B but that’s ok. The feature will be available globally on the 2012 Ford Focus. #45.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Webbiquity

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? ” B2B Marketing Research and Statistics.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. General Marketing Facts and Statistics.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. General Marketing Facts and Statistics.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

AUGUST 6, 2012

With the rise in popularity of visual content , marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way. Well let me tell you, fellow marketers: You sure do have some options! And what's even better?

Creativity 28

Creativity Brand Identity Branding Aggregators 28

Marketing Insider Group

JANUARY 31, 2012

I started the B2B Marketing Insider blog to share marketing tips and tricks and my view of the marketing landscape from my perspective – someone who’s living and breathing this stuff every day. The 7 Trends In Technology Marketing identified in the Technology Marketing Handbook: Positioning and Branding.

Trends 100

Trends Planning Peer-to-peer B2B Thought Leadership 100

Convince & Convert

MARCH 2, 2010

to be larger than email by 2012 doesn’t hurt, either. At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. All rights reserved.

Business 117

Business Paid Search Agency Social Media Analysis 117