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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. Social media is not only a customer communication-specific marketing strategy.

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The Content Experiment: An Interview with Rishi Dave [Podcast]

Crimson Marketing

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. It's got to be a solid budget item".

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. BtoB Magazine ). eMarketer ).