Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. |

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Excelsior Research

FEBRUARY 1, 2022

1) Flyers with LinkedIn profile: For the position of marketing specialist, Jonathan Swift took a different route. Instead of a traditional resume, he printed flyers with his name, photo, and QR code promoting his LinkedIn profile. Craig Wassell, Marketing Manager at InstantPrintUK, even shared CCTV footage of Swift.

Ideal Customer Profiles 52

Ideal Customer Profiles Youtube Creativity Paid Search Agency 52

Marketing Insider Group

AUGUST 1, 2013

lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I’ve already covered Slideshare as one of the areas where more marketers should focus. Absolutely!

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

B2B Marketing Traction

JANUARY 3, 2014

Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. As always, market strategically. Happy New Year! Substance is king.

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Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Marketing Insider Group

SEPTEMBER 11, 2015

The fundamental core of successful content marketing programs is, well, creating great content. Best choice for targeting a niche professional audience: LinkedIn Sponsored Updates. LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. The numbers.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. LinkedIn Statistics. LinkedIn Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. Social media is not only a customer communication-specific marketing strategy.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Directive Agency

DECEMBER 13, 2018

In the world of B2B SEO, strategies are constantly changing. For B2B marketing organizations looking to get started with a tight budget, I’m here to help! I’ve provided you with 10 B2B SEO strategies to meet your budget limitations that require little to no money. . Perform A Competitor Analysis. Google Correlate.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. So to attract new business, especially if you’re a B2B player, you need alternative ways to reach customers. Let's break down some of the benefits of using LinkedIn PPC ads, and dive into how you can use them effectively. How LinkedIn Ads Work.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Heinz Marketing

AUGUST 30, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

EMagine B2B Blog

DECEMBER 22, 2014

With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. B2B’s who use Twitter generate twice as many leads as those who don’t. Marketing Land ). LinkedIn ).

Social Media 40

Social Media Statistics Media Youtube 40

Marketing Insider Group

NOVEMBER 21, 2013

To find the best branded content, I reached out to some of my best content marketing friends for nominations. The video has racked up 65 Million pageviews on YouTube. He won the 2012 Gordon E. The post The Top 9 Videos From Brands This Year appeared first on B2B Marketing Insider. Content Marketing'

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

LEADership

NOVEMBER 1, 2013

Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Please remember not to ignore content marketing as you reevaluate your marketing plans. I came across an intriguing infographic by the Content Marketing Institute that explains why.

Trends 40

Trends Planning Content Marketing Case Studies 40

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. However, the numbers show that B2Bs are making up ground. LinkedIn 72%. Youtube 69%.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 29, 2014

Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. If you want to convince your boss that social media marketing is integral to your overall marketing success , you''ll need plenty of resources to back up your argument.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Golden Spiral

NOVEMBER 6, 2018

And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies. Regardless of your reason, social media is applicable for every B2B tech company — you just need to use each network appropriately. What Makes a Good B2B Tech Social Media Strategy?

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Oktopost

JULY 28, 2020

Using social media to network has been a concept around since Reid Hoffman founded LinkedIn in 2002. But the art of using social media as a salesperson to build an empire has recently found its way into B2B sales organizations to help discover the right prospects, build trusted relationships and ultimately drive revenue.

B2B 103

B2B Multi-Channel Ideal Customer Profiles Linkedin 103

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. Definitely! 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

OCTOBER 19, 2012

As the former dark horse of the marketing world (I think we're past those days though, right?), Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. Or LinkedIn? Or YouTube? It is totally awesome for B2C marketers, to be sure.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JULY 19, 2012

Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Just because these marketers are on social media doesn't mean they're using it well. And use it well.

Social Media 28

Social Media Media Analysis Network Marketing 28

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Digital Marketing Philippines ). eMarketer ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

JULY 28, 2017

We bring up these concerns out of love for you and modern marketing. You see, social media marketing has changed, but most social media marketers haven’t. A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. Flash back to 2012 with me for a moment. Your results.

Social Media 78

Social Media Marketing AI Trends Media 78

Webbiquity

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Social Media Marketing Guides and Tips.

Social Media 100

Social Media Paid Content Resources Tips 100

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? VentureBeat ). 68% of U.S.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Outgrow

JULY 1, 2021

Welcome to the Marketer Of The Month blog! We recently interviewed Jay Baer for our monthly podcast – ‘ Marketer of the Month ’! Influencer marketing and the correct platform. Influencer marketing platforms that work well. Welcome to outgrows marketer of the month. An upcoming marketing trend is.

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52