8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. From the group introduction: Largest and most active Marketing Group with 700,000+ members.
5 Tips for Creating Shareable LinkedIn Posts
JUNE 2, 2016
Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account. Include YouTube videos.
Is YouTube Replacing the Printed Manual? [CHART]
It's All About Revenue
NOVEMBER 12, 2012
The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube. In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. LinkedIn Tips, Tactics and Best Practices.
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
Are you holding back on Facebook marketing just because you’re in B2B? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Cause that’s where B2B people get results, right? Or just for keeping up with friends.
Why I Won’t Endorse You on LinkedIn
B2B Marketing Unplugged
JANUARY 10, 2013
My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Is an endorsement the social media equivalent of an apology or an offering? I am a huge fan of LinkedIn, and not just because I’ve twice been unemployed in the past ten years. You must actually have seen your LinkedIn buddy do this thing you say they’re good at. That’s what YouTube is for.
5 Ways to Generate Leads from a LinkedIn B2B Company Page
Social Media B2B
JUNE 6, 2012
Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. This is the most basic option for LinkedIn. 1. Free Banners.
Does Your Content Have Superpowers?
PWB Marketing Blog
MAY 27, 2016
In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Too many marketers are pushing content that THEY want to tell customers, as opposed to information that customers are seeking. Sticky content and content marketing are essentially the same concept. Exceptional Audience Relevance.
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.”
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. STRATEGIC CONTENT MARKETING. SALES AND MARKETING ALIGNMENT. Final Thoughts.
Why Mobile Advertising Is Critical for B2B Marketers
OCTOBER 20, 2015
The trend continues to just over 70% by 2019. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.
12 Social Media Tips for B2B Marketers
FEBRUARY 25, 2016
Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. Marketing Insights. B2b marketing social
B2B Social Media Opportunities [#B2Bchat Recap]
Digital B2B Marketing
JANUARY 16, 2012
In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.
5 tips to amplify your YouTube video and get more views
Earnest about B2B
OCTOBER 23, 2014
YouTube is the second largest search engine on the Internet, full to the brim of content. So here are a few pointers to help get your B2B marketing videos up the search rankings and out onto your prospective customers’ desktops, phones or tablets. 1. These are the keys to good content marketing. . Vital Statistics for B2B Marketers (part 2). Upload a file.
What Makes Effective B2B Content Marketing? [Research]
B2B Marketing Insider
OCTOBER 6, 2015
55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. They document their content marketing strategy.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34.
The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
OCTOBER 6, 2014
According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. Content Marketing Implementation. And this is good news for marketers entering the field as well. Areas of Distribution.
6 Important LinkedIn Company Page Strategy Tips
JANUARY 14, 2016
LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? LinkedIn is unique in that most users do not want to be entertained on it. They have YouTube, Twitter, Facebook, Vine, Vimeo, and on and on for that already.
You’ve Connected on LinkedIn Now What?
DECEMBER 4, 2014
How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What? Customer Experience Marketing
Guidelines for Writing Your LinkedIn Company Page
EMagine B2B Blog
FEBRUARY 26, 2013
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. This is your chance to appeal to like-minded B2B professionals, and tout what you can offer them.
15 B2B case studies show how content marketing drives ROI
FEBRUARY 23, 2015
70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies. So it took some moxy to launch a content marketing strategy online.
25 B2B Social Media Statistics About Platform Usage
Social Media B2B
JUNE 18, 2015
Since 39% of the respondents of the survey were B2B companies, many of the statistics are further broken down by B2B versus B2C. Since many of us use these kinds of statistics as benchmarks, I pulled out all the B2B specific stats and grouped them by platform to make it easy to find what you are looking for. 88% of B2B marketers use LinkedIn ( Tweet this stat ).
Love Them or Lose Them – LinkedIn Endorsements
FEBRUARY 14, 2013
Linkedin Endorsements received highly mixed reviews when first introduced in September 2012, but I was all about them! updated my profile to include more skills and expertise than I care to admit and waited patiently for my first LinkedIn Endorsement. Did I really need to list Facebook, YouTube, and Twitter as separate skills? Have you warmed up to Linkedin Endorsements?
B2B Marketing to Millennials
JUNE 10, 2016
These millennials are now in the B2B world. More than one in three American workers are now millennials and they do not respond to B2B marketing the same way their Baby Boomer predecessors did. Therefore, understanding of the situation is in order before we try our hand at marketing to millennials. So keep that desire for consensus in mind when marketing to millennials.
An End to B2B Social Media Madness
MARCH 16, 2013
Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. YouTube can be a very effective social media channel for B2B firms. Build Your LinkedIn Presence.
Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
OCTOBER 31, 2012
So to attract new business, especially if you’re a B2B player, you need alternative ways to reach customers. For B2B companies, increasingly, that means shifting some ad dollars to LinkedIn , the networking site for professionals that has garnered 175 million users (40 million in the U.S.) Why You Might Benefit From Using LinkedIn PPC Ads. How LinkedIn Ads Work.
Expert Tips for Optimizing LinkedIn for Lead Generation
Modern B2B Marketing
OCTOBER 1, 2012
by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. LinkedIn groups are great for demand generation as well.
Study: 93% of B2B Marketers Use Social Media Marketing
Social Media B2B
APRIL 18, 2011
According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). B2B marketers overwhelmingly favor “the big 3″ social media channels, with LinkedIn being the most-used channel (72%).
21 Unbelievable B2B Content Marketing Statistics
Social Media B2B
SEPTEMBER 3, 2013
B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. While last year’s B2B Benchmark study has not yet been updated, here’s a recent grassroots study from the 50,000 member strong B2B Technology Marketing community on LinkedIn.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? (No, not that.)
Spark New Results from Your B2B Marketing at Mid-Year
B2B Marketing Traction
JULY 1, 2015
If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Don’t give up if you haven’t executed your marketing plan.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? Find the answers to those questions and many others here in 20 more of the best social media marketing guides of the past year. Best Social Media Marketing Guides and Tips.
Hacking Tribal Social Instincts with LinkedIn
MAY 8, 2015
Before diving into our suggestion on how LinkedIn can help achieve this, a quick comment on sociobiology will be useful: Going back as far as 100,000 years, tribal societies have used symbolic markings -- like beadwork, shell necklaces, body painting -- to mark off those who are part of the tribe (in-group) from those who aren’t (out-groups). On LinkedIn? Social Media
Deciphering Network Personas For Your B2B: Follow Up Q&A
EMagine B2B Blog
APRIL 2, 2015
If you missed it live you can catch a replay of Deciphering Network Personas For Your B2B over on our YouTube Channel. You may also be able to utilize your marketing automation system to automate your posting. Most marketing managers or directors assume that in order to post consistently on several channels you need to dedicate several hours a day. Vimeo or YouTube?