seo.co

JANUARY 18, 2021

6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + Link Farms. + Reciprocal link exchanges. + Paid links. + Using article directories. + Hidden links. + Article spinning. + Internal link over-optimization. + Link Farms.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Method and Metric

JUNE 5, 2020

This form of communication was super popular circa 2012, taking over both the digital landscape and Pinterest boards across the globe. Stagnant Information – A popular blog post can be updated with new information and stay relevant (as you can see!). Infographics – Are They Worth It? But are infographics still relevant?

Marketing & Strategy 59

Marketing & Strategy Content SEO Mobile Marketing 59

KoMarketing Associates

MAY 27, 2014

Penguin – Penguin was launched in 2012 and was aimed at eliminating spammy links and link networks. B2B Online Marketing Blog Search Engine Optimization' Over the last two years, however, Penguin has really amped up and taken its toll on a number of sites. Hummingbird – I know…you’re getting tired of these animals.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Scoop.it

OCTOBER 5, 2021

That’s why in this article, I’ve rounded up ten chrome extensions for Gmail you should consider using as a content marketer in 2021. By stopping incoming emails, you get the quiet time to write your blog post, social media posts, or create content briefs for your team. million into the creation of Streak in 2012. Easy-peasy!

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Pearl Digital Marketing

OCTOBER 13, 2019

Are your blog posts or landing pages doing as well in organic search as you thought they would? If so, an SEO audit can help clean up your broken links and help the search engines find you better. Maybe your page ranking isn’t the greatest, and you’re not sure why. Panda – 2011 brought about the Panda update.

SEO 72

SEO Domain Mobile Marketing Keywords 72

seo.co

OCTOBER 5, 2021

Follow these tried and true link building strategies for improving your SEO rankings , part of our series of 101 methods for improving your SEO. Note: We specialize in white label SEO and white label link building. See The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging for help here.

Link Building 98

Link Building SEO Ad Building Wikipedia 98

Adobe Experience Cloud Blog

JANUARY 21, 2015

In his 2012 Whiteboard Friday video , Rank Fishkin of Moz, looked at the claims from some self-styled Negative Search Engine Optimizers (SEOs). That’s not to say that with resources, time, and a systematic program of link building and buying a third-party website couldn’t be devalued over time. Digital Marketing b2b'

SEO 48

SEO Wikipedia CAN-SPAM Lead Scoring 48

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. You know, those dedicated blog readers that keep coming back to your blog on a regular basis?

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

seo.co

NOVEMBER 10, 2020

When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. We’ll discuss all of that – and more – in this blog post. For starters, anchor text is basically the visible and clickable portion of text that people see when reading a blog post or website copy.

Link Building 72

Link Building SEO Ad Building Paid Search Agency 72

KoMarketing Associates

DECEMBER 22, 2015

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Not an article per say but a Twitter update that inspired me. From Jeremy Krantz.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Hubspot

MAY 27, 2015

This blog post will tell you exactly why. Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. Spamming Was Very Profitable Back in 2012. 500 list in 2012. How could they find a network of 25,000 blogs? If they took it out, we'd just build a new one. Link Building”.

Google 28

Google De-duplication Skype CAN-SPAM 28

LeadSquared

OCTOBER 24, 2013

What should be there in a company blog – content about product only OR content about industry as well? No will search for blog content about a product only. Website visitors read blogs which offer some value or solve their problems. Here is how one of my blogs is seen in Google searches. Question 3. Question 5.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? 1) I will blog at least twice a week. Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. 2) Blogger/Blog Manager. Job Description: We are seeking a savvy wordsmith to join our blogging team.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 24, 2013

Although Klout has run into some problems with score accuracy and transparency in the past, its major redesign and Microsoft partnership has helped build a stronger reputation with its users. Read the full article at CNN Money. Read the full article at HubSpot. Find the full article at The Wall Street Journal.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

JUNE 4, 2013

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. Perhaps you’ve heard about it? Yeah, figured.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Hubspot

OCTOBER 27, 2020

And you can't swing a spreadsheet without hitting an article about SEO that's either misleading, or just plain wrong. Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. I log onto Twitter and see several people I follow have tweeted the same link.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

seo.co

OCTOBER 5, 2021

Build personal brands. It should be obvious that you need a blog if you’re running an ongoing SEO campaign; as you’ll see in some of the coming strategies, the optimization work of your blog posts feeds into a number of SEO angles. Include proper header tags on all your articles. Optimize your title tags.

Optimization 98

Optimization CMS Development Tagging Keywords 98

BuzzSumo

FEBRUARY 21, 2017

Less is more’ refers to the number of articles published not the amount of effort involved. Researching and creating high quality content once a month can take a lot more time than writing say three short blog posts a week. Many blogs have also had success by increasing their content production. Average Links.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

ClearVoice

AUGUST 27, 2019

Lazy link building. Content marketers could do worse than follow the BBC’s example in providing an immersive experience that is focused on the content, like their article on the secret lives of young IS fighters. Lazy link building. Lazy link building is out. Skip link building in directories.

De-duplication 92

De-duplication Tactics SEO PageRank 92

seo.co

FEBRUARY 8, 2023

Internal links are free while the right inbound links can be extremely expensive and time-consuming. Strategies for Earning Links (Instead of Manually Building Them) Without any form of link building, Google will have no gauge for your authority, and anything you do onsite will be stuck in an isolated island.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. What about individual blog posts and articles?

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. Listly helps you curate items into lists you can then embed into a blog post. Using Storify, you can curate all different types of content about a specific topic, like blog posts, tweets, videos and images, into one board. Events Calendar. Contact Us.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

AUGUST 21, 2023

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. This can be in the form of a blog, whitepaper, or video. See what articles already exist around these topics and begin to plan your content calendar.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

JULY 29, 2018

Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MAY 26, 2021

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary nor effective for your SEO efforts. Thankfully, link building strategies aren't as tough to implement as many people say they are.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

seo.co

OCTOBER 12, 2021

To get around this, many search marketers simply adjusted their link building tactics to make their links appear to be more natural, rather than relying on the cultivation of purely natural links. Natural vs. Unnatural Link Building. Google also looks for patterns in how and where you’re posting links.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling PageRank Ad Building 111

ClearVoice

AUGUST 13, 2019

Few SEO topics cause the fear and anxiety that link building does. Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better. Then in 2014, the next link-building drama unfolded around guest blogging. Expert advice on link building.

Link Building 78

Link Building SEO Ad Building Marketing & Strategy 78

EMagine B2B Blog

JANUARY 29, 2013

You say you did that in 2012? Nick Stamoulis, in a great article entitled The SEO Hierarchy of Needs sums up this new approach to search, social and content in this way: Content -> Keyword Research -> On-site Optimization -> Link Building. Did you really?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Single Grain

JANUARY 17, 2024

Revisit and update your older articles with current information and keywords to keep them relevant and rank higher. There are no hard and fast rules, but in general: For a 3000-word article , one internal link every 100-150 words = 20 to 30 internal links. Building relationships can lead to organic backlink opportunities.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Tips 52

seo.co

DECEMBER 8, 2020

Just as you’d trust your best friend’s opinion about something more than you’d trust a random stranger’s, links from well-known and highly trusted, authoritative websites count for much more than links from unknown or untrusted websites. I’ll dig deeper into this idea in Chapter 4. It doesn’t get any better than that!

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

MARCH 18, 2020

The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. Keep in mind that not all news articles are necessarily considered YMYL (e.g., UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The only tricky part?

Google 144

Google Guidelines Paid Search Agency Content 144

Hubspot

JULY 21, 2014

.” From an HTML perspective, a “nofollow” link looks like this: <a href=" [link] " rel="nofollow” >Google Algorithm Changes</a> The main goal of introducing “nofollow” was to crack down on link spam, specifically in the comments sections of blogs.

SEO 28

SEO Adwords Keywords SERP 28

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Valasys

JANUARY 13, 2023

Don’t you think that in order to overcome them, you’ll need to have a sound SEO plan in place, with effective link building playing a significant role? “How can I build excellent free backlinks for my new website?” It takes time and effort to build high-quality backlinks. What Are Backlinks?

Marketing Websites 40

Marketing Websites Lead Scoring Lead Ranking High Quality Lead 40

Webbiquity

FEBRUARY 24, 2015

What’s most important–on-page optimization, link building, or technical SEO? ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100