KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Create Social Media KPIs.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Biznology

APRIL 18, 2017

Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Burson-Marstellar is taking an ombudsman approach to social media. Frank Eliason , a partner at Brain+Trust Partners , is a renowned customer experience leader who introduces disruptive and transformative strategies to revolutionize businesses.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Social Subscribe – Why Facebook Likes Do Matter is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Mobile Ad Revenue. They reported that time spent on the web minus Facebook was up 2% from June to December.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Vidyard

OCTOBER 30, 2014

Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

Jason: Mobile in social strategies is very interesting because most of the social networks aren’t really even getting it right yet. Some of the social networks are still testing things so I think it’s important for marketers to always be doing the same. We automate a lot of stuff.

Social Networks 48

Social Networks Social Media Conference Curation 48

Vidyard

OCTOBER 30, 2014

.” Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Scoop.it

SEPTEMBER 4, 2018

A marketer’s goal is to grow organic presence and drive revenue for the business, but the real goal is the one their audience has. Even if you know your persona well , your analytics will tell you exactly what topics and formats don’t work, and which ones you should include more of—without having to risk and create anything on your own.

Curation 64

Curation Top of Funnel Content Marketing Marketing Budget 64

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Native ads are everywhere, on search engines, social networks and – of course – content discovery platforms like Outbrain. Laurel or Yanny” dispute, which kept the whole internet busy for a few days?

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Sprout Social

OCTOBER 9, 2018

Social media makes fantasy sports a global, connected community. So, a couple of business savvy folks jump on this opportunity. It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. Let’s look at some of Draftkings best social media strategies. FanDuel #FTW.

Social Media 82

Social Media Media Television marketing eCommerce 82

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Adobe Experience Cloud Blog

OCTOBER 9, 2012

A leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power. Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts?

Social Media 48

Social Media Media Conversion Marketo 48

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. For us marketers, this is wonderful news.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

FEBRUARY 17, 2013

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Hubspot

JULY 29, 2012

He discusses the transformation of the B2B marketer's focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. 72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

JANUARY 14, 2013

Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. 1) Social Media Manager. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Creating and evaluating social media strategies.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

FEBRUARY 14, 2012

This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics. As a Google Analytics certified partner, LunaMetrics also specializes in social media, search engine optimization, and PPC. Claim Your Business. This is a missed opportunity for your business, regardless of industry.

Social Media 28

Social Media Media Work Management Conference 28

Hubspot

JANUARY 15, 2014

It will, however, give you a handful of useful business apps to further extend that digital Swiss Army knife of yours. Here are eight notable apps to help your day and business run better. Helps you keep up with your business network contacts while on the go.". -- William Buckner, Android, 1/2014. 1) Signals.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

DECEMBER 11, 2013

So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. 1) Facebook introduced social search with Graph Search. In fact, the social networking site reported a net loss of $134 million at the end of October. billion active monthly users.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. Alistair Rennie at Lotusphere 2012. It’s like Moneyball: analytics + baseball = new game.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Hubspot

AUGUST 12, 2012

This story comes to us from the Simply Measured analytics blog. Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!). How Top Brands Are Using Instagram, From Simply Measured. Check out the full story here.

Mobile Advertising 28

Mobile Advertising Classified Ads Brand Identity Branding 28

Hubspot

JULY 3, 2012

We throw live events like INBOUND 2012 to meet new leads, forge new relationships with the community, and strengthen customer relationships. Take a cue from the networking superpower of in-person events, and stage a kid-friendly event for other kids to attend to so they can keep each other company. 5) Throw an awesome event.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Hubspot

OCTOBER 19, 2012

You're telling me your customers aren't using any of those social networks? 2) Social media is awesome! Join every network right now! Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. By all means, research other social networks.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

FEBRUARY 10, 2013

But the question, “Which social networks will prevail as the most popular means of communication during the game?” To give you a sense of how Super Bowl XLVI’s social media participation went last year , brands had mentioned following the conversation on Facebook and Twitter equally at 8 times each during commercials.

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Single Grain

JULY 11, 2023

The term “ dark social ” dates back to 2012, from an article in The Atlantic by Alexis C. Madrigal introduced the term to draw attention to the challenge faced by marketers and analysts in understanding the true extent of social sharing and referral traffic. How Does Dark Social Compare to Other Traffic Sources?

Paid Content 52

Paid Content SMS Social Media Paid Search Agency 52

Hubspot

MAY 7, 2013

As more and more people got into social media, and social media streams became flooded, it got harder to have one-to-one conversations. We are guilty of both of these things. But we don''t do it as often as we should, and as well as we all have the ability to do. So, what can we do to find our way again?

Social Media 28

Social Media Social Marketing Media Paid Search Agency 28

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. However, Twitter doesn’t exactly offer a robust analytics platform. And Vine doesn’t have any analytics. 1) Select an Analytics Tool.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Convince & Convert

MARCH 29, 2012

But I feel it merits some additional trodding, which is there is no secret sauce in the social media software business. I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. Jay: A lifeline. Phone a friend.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

But I feel it merits some additional trodding, which is there is no secret sauce in the social media software business. I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. Jay: A lifeline. Phone a friend.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Listen Now.

Social Media 115

Social Media Media API Twitter 115

EveryoneSocial

SEPTEMBER 25, 2023

Traditional Content Marketing Has Peaked Traditional content marketing is what virtually every business has done for the last ten years. Every single marketer can see this change in their Google Analytics dashboard. The emergence of social networks But all of that is water under the bridge. Well, that’s what happened.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

BuzzSumo

MARCH 1, 2016

Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? Not many of us can point to content we wrote 7 years ago that’s still doing the business today. How to Write Better Content for Social Media. How to Use Google Analytics to Optimize Your Content.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101