Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Multiple targeting options (e.g.

Paid Content 237

Paid Content Distribution Cost Per Thousand Cost Per Click 237

Customer Experience Matrix

FEBRUARY 29, 2012

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. This will make it easy for clients to take advantage of the new capabilities.

Analytics 120

Analytics Paid Search Agency Enterprise Management Conference 120

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). Remove reports that do not apply to your business.

Marketing Analytics Tools 79

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 79

Webbiquity

JULY 26, 2019

But while business investments run high, few companies are seeing tangible business results. How can businesses turn their digital transformation initiatives into daily business value? Artificial intelligence (AI) offers the most potential for companies’ analytic initiatives. Traditional BI vs. Modern BI.

Digital Transformation 163

Digital Transformation Marketing AI Paid Search Agency Analytics 163

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE. Jamil Ahmed – CEO at Reinforce Lab.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. So, if you’re a small business owner and you find yourself in the same shoes that Death Wish Coffee once was, we want to share with you a few useful growth tips that will help you build a successful online brand. press releases.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Customer Experience Matrix

DECEMBER 10, 2013

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Media 100

Media Content Marketing Work Management Storytelling 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. ON24 added the Analytics and Content Engine to its digital engagement solutions platform. Business email address Subscribe Processing. Unsurprisingly, the system ID’d mostly non-white men.

Marketing AI 79

Marketing AI Paid Search Agency Lead Ranking Psychographics 79

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Their case studies are searchable by industry and business size.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Lead scoring (nicely executed), Web analytics, and lead source reporting all fill major gaps in the product. Stated so plainly, this doesn’t sound like much.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Vision Edge Marketing

DECEMBER 14, 2011

Forrester suggests marketers focus measurable program elements that are designed around business objectives. If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation. Clarify business outcomes. Focus on outcomes rather than outputs.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Brand Identity Branding 121

Vidyard

JUNE 30, 2021

. – June 30, 2021 – Vidyard and Media One Creative today announced the release of “ re:connection ,” a short documentary film exploring how video creates human connections in a digital business world. About Media One Media One Creative was founded in 2012 as a digital video agency and creative production house by our two founders: Derek G.

Video Marketing 65

Video Marketing Paid Search Agency Business Broadcasting 65

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. What their business challenges are. Gather marketing intelligence and gain feedback from those who do business with you.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Convince & Convert

JANUARY 22, 2012

Are social business and corporate culture inevitably linked? ” As social business moves from the toddler stage to youth stage, it’s becoming accepted wisdom that the best and most social organizations transform from the inside out. .” Does Being a Good Place to Work Impact Social Business?

Comparison 128

Comparison Companies Business Correlation 128

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Image via Wikipedia. At the same time, that growth could come to an abrupt halt.

Search Marketing 80

Search Marketing Doubleclick Adsense Planning 80

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. In 2024, it’s time to truly know your audience by tapping into data.

Rules 148

Rules Planning Brand Identity Branding 148

Sana Commerce

JUNE 16, 2023

Businesses considering a Microsoft Dynamics AX upgrade should first educate themselves on the options and best practices to keep the transition as seamless as possible. Extended support for Dynamics AX 2012 ended on the 10th of January 2023. The good news is that with the right partners and tooling, the process can be fairly painless.

Enterprise Management 52

Enterprise Management Work Management Digital Transformation Deliverability 52

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic. Shadow traffic —real traffic that your analytics misses.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Use data analytics to discover more about who they are, what problems they face, when and where they spend their time online, and keep listening on social media to learn what questions they have.

Content Marketing 260

Content Marketing Brand Identity Branding Marketing Agencies 2 260

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 111

B2B Thought Leadership Conversion B2B Thought Leadership 111

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Outcomes, not outputs This 2012 HBR article highlights the importance of focusing on outcomes rather than outputs in marketing efforts. Multichannel. Omnichannel. Omnipresent.

Touchpoints 112

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 112

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Contently

MARCH 30, 2020

We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. As a marketer, think of yourself as in the business of public service. Traffic to business, finance, and education sub-reddits is surging. Take, for instance, this piece on how to write a white paper.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Crimson Marketing

APRIL 1, 2015

That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Adobe Experience Cloud Blog

AUGUST 13, 2015

At the current rate of adoption and innovation, you may be wondering where marketing automation is headed, which trends are emerging, and how it will all benefit your business. Here, we’ll explore three major shifts in the marketing automation industry and how they’ll impact your businesses on both a macro and micro-level.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Hubspot

DECEMBER 14, 2012

Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 4) Average email volume per business was down 6.3% Email Performance Trends.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 143

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Measuring Social Media ROI.

Social Media 95

Social Media Media Business Social Networks 95

6sense

JUNE 14, 2016

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions. So let’s say you are a company that sells cloud-based security software.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager. Productivity improvement.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48