Biznology

MARCH 14, 2014

This spontaneous picture of happy faces was posted on her Twitter account and immediately broke all records for a re-tweet (over 3 million so far). Internet Marketing brand marketing Daniel Kahneman Ellen DeGeneres emotional marketing Paul MacLean Thinking Fast and Slow twitter'

Advertisements 80

Advertisements Advertising Paid Search Agency Branding 80

Biznology

SEPTEMBER 21, 2016

My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. At this point, American Experience was just starting to understand the power of social media, and I asked if I could use the series’ Twitter and Facebook channels as a way to document the ride. Definitely!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

SEPTEMBER 24, 2012

Last year, in 2011, only 7% said that. Also in August, Twitter announced that it will offer ad targeting by user interests or @username follower groups. But increasingly, marketers are getting much more “DM-y” about social media. A big change. Before this, advertisers were limited to demographic selects like company size.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

JANUARY 14, 2014

All of my good work since January 18, 2011, is on this Biznology blog and over on Socialmedia.biz and Huffington Post. Well, part of being a blogger for 15-years is that you’ve written quite a lot of rubbish. Quite a lot of garbage. And now it’s mostly gone. Memories, maybe, but also lots and lots of crap. What am I going to do?

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Biznology

DECEMBER 24, 2012

Some food for thought: in January of 2011, around 100 billion mobile applications existed. It seems that just as small businesses have begun to master the art of social media efforts , like professional Facebook pages and Twitter accounts, the best way to reach customers is changing again. Does your business need a mobile app?

Mobile Marketing 80

Mobile Marketing Television marketing Paid Search Agency Small Business Marketing 80

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Biznology

NOVEMBER 11, 2010

Or should you turn on locations awareness in Twitter, so every tweet is tagged with your location? Heck, how will this look in the first part of 2011? Tags: Local marketing Social Media Marketing facebook foursquaresolutions gowalla locationbasedservice twitter. So many options and only two thumbs.

SMB 80

SMB Internet Marketing Social Media Tagging 80

Biznology

AUGUST 20, 2012

in November 2011. 20% of Twitter updates are either requests for product info, or responses to these requests. is the average additional amount Facebook Fans of a brand spend each year versus non-fans. 20% to 40% more spending occurs through people who follow a brand through their social networks. of all U.S. of CPG Food ads and 26.9%

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

DECEMBER 20, 2012

People watched over 1 trillion videos in 2011 (or about 140 views for every man, woman, and child on the planet ). Encourage your customers to share their experiences with your products and services via photos either on Pinterest, Facebook or Twitter (though learn from others’ mistakes first ). Do it wrong quickly.

Trends 80

Trends Planning Youtube Wikipedia 80

Biznology

MARCH 5, 2012

In a previous post, I mentioned this quote by David Allen ( Getting Things Done ) from an interview to the Harvard Business Review magazine (May 2011 issue): Peter Drucker said that the toughest job for knowledge workers is defining the work. Keep reading, and find out why. A century ago, 80% of the world made and moved things.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). While each member may very well follow Ellen DeGeneres on Twitter and Like her on Facebook, they’re probably lurkers in that community. Communities like mine, for example.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JUNE 17, 2013

35% increase in mobile video views occurred from 2010 to 2011. 700 YouTube videos are shared on Twitter every minute. (comScore). 40% of people will respond better to visual information than plain text. 26% looked for more information about the subject of the video (Zabisco). 22% visited the website named in the ad (Zabisco).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

DECEMBER 14, 2010

Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information. And while your Web site is a cornerstone of your Web presence—and might well need fixing—it's not the whole enchilada. Don't get me wrong.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

SEPTEMBER 10, 2013

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. You can make up for it by attracting, retaining, and activating everyone else as well.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

JANUARY 5, 2011

American Express is apparently happy with it, as they're continuing small business marketing efforts with their Make a Small Resolution campaign for 2011. Perhaps those founder's day parades of my youth weren't so silly after all. If AmEx can use social media this effectively, you probably can, too.

Small Business Marketing 80

Small Business Marketing Barriers Facebook Social Media 80

Biznology

MAY 10, 2016

” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., I can share content to Twitter, LinkedIn, Facebook, and Google+. ” “How does that work? ” Why GaggleAMP?

Conference 80

Conference Advertising Agencies Peer-to-peer Linkedin 80

Biznology

FEBRUARY 10, 2020

It was developed by Charlie Lee and initially introduced as an open-supply code through GitHub on October 7, 2011. Litecoin started a campaign called Pay With Litecoin that has entered the Twitter-verse underneath the hashtag #PayWithLitecoin. It was fairly predictable that the price would go down by nearly 50% after the halving.

Peer-to-peer 104

Peer-to-peer Ad Exchange Privacy Policies Digital Asset Management 104

Biznology

NOVEMBER 1, 2011

There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. Back on July 3rd, Twitter cut Google off.

Google 80

Google Twitter Work Management Facebook 80

Biznology

FEBRUARY 23, 2015

MAERSK : Danish shipping company Maersk first began using social back in 2011 to raise brand awareness, gain insight into the market, increase employee satisfaction, and get closer to its customers. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

APRIL 1, 2014

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Get some training, hire a professional, work on your foundation. This is terrible in all ways. Google is wary of severe SEO front loading, rightfully so.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Get some training, hire a professional, work on your foundation. This is terrible in all ways. Google is wary of severe SEO front loading, rightfully so.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

FEBRUARY 12, 2013

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. 10 trends from SMX Social Media Marketing 2011 (raventools.com). But you get it wrong. “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

MAY 24, 2013

Weiner is the once-disgraced congressman from New York who turned his Twitter account into a social media Weinerland both literally and figuratively. Congressman Anthony Weiner used the social media website Twitter to send a link to a sexually suggestive picture to a 21-year-old woman from Seattle, Washington.

Wikipedia 80

Wikipedia Case Studies Twitter Social Media 80