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Social Media Tool Review: Improve Engagements By Using CoSchedule

A Better Jones

I first entered the social media game in 2011, and Twitter and Facebook were king. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. You can follow any responses to this entry through the RSS 2.0

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. You get the point.

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Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine

Metadata

Open your LinkedIn and you’ll likely see plenty of posts talking lead generation vs demand generation—with demand gen talking the W every time. That’s a 6,521% increase between 2011 and 2022. It’s all about building credibility and getting your prospects to know, like, and trust your brand. Why are strategies shifting now?

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Culture Always Wins: Closing the Cross-Cultural Sale

ViewPoint

They even connect on LinkedIn and follow each other’s Twitter feeds. And marketers can incorporate suggestions for those personal touches in their email templates. Hat tip to Anja Langbein Park, who spoke at ITSMA’s Annual Conference in 2011 on Marketing Across Cultures: Building Relationships and Improving Performance."

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Marketing, Death and Taxes

Marketing Insider Group

Now I know that 2011 planning season is in full swing. But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

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B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

Online Marketing Institute

« Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | By Joe Pulizzi | Published: December 5, 2011. LinkedIn: 39% increase. « Must-See Content Marketing Examples From 2011.