Marketing Insider Group

AUGUST 5, 2010

The way we consume information is changing rapidly as the growth rate for social media use online and on mobile devices proves. Should marketing spend in social media come close to matching the nearly 25% of online time spent there? Summit B2B Marketing Predictions For 2011 Need to Drive Leads?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JULY 1, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

NOVEMBER 24, 2010

Table of Contents: • What a world view is and why you need one • Why B2B marketing ‘chops’ are essential to your success • How thinking beyond digital is the future • Why exposing your beliefs can be a powerful differentiator • The six things B2B marketing people really need to get good at, now. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

JULY 6, 2010

But free summaries and short video snapshots can tease recipients enough to gain contact information for longer, deeper and more valuable content. Trackbacks & Pingbacks Integrate Social Media Into Your Marketing Mix | Digital Cocktail Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

AUGUST 24, 2010

For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. Formal Twitter tweet chats are arranged in advance and occur at a specific time. I meet tons of smart marketing folks via chats. Share your thoughts, post a comment.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. Channel: not every marketer belongs on Facebook.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JULY 21, 2010

For more questions or information about this study contact: Marilou Barsam TechTarget 117 Kendrick Street Needham, MA 02494 mbarsam@TechTarget.com www.TechTarget.com by Michael Brenner, July 21, 2010 Related Posts: How to Nurture The Great Unknown Leads Why Is Search…So…Darn…Hard?! Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check my Twitter lists.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Join the live discussion on Twitter using # BlogWell. Blogs help deliver information from the company to the consumer.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The key is figuring out the best way to present and share it.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Save up to $400!

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Marketing Insider Group

JUNE 18, 2010

When prospects are ready to buy, they will use keyword search to research products and solutions. And when prospects land on your website, it is important that they find the information they are seeking. Intuitive navigation, deep content, and obvious contact information are keys to utilizing your website to drive leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

KoMarketing Associates

MAY 31, 2012

As Carroll points out in this example of marketing to a Scandinavian audience without understanding that it was more private than other cultures, it’s important to first know your audience. Ask questions and anticipate their answers: Where is your audience gathering information about your product or services?

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Sounds easy right?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Informative how-to blog posts? in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web."

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Marketing Insider Group

OCTOBER 7, 2010

Glad you shared this information, it could be very useful for those needing to close a sales. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" I have used the visual close many times over the years exp when I was in the mortgage business.It

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Online Marketing Institute

DECEMBER 23, 2010

Using the power of website analytics can help make that search a little easier. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. Just by looking at a few reports, you can identify what types of information your prospects are interested in.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

DECEMBER 23, 2010

This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. Buyer Hubs: Cheaper – Often hubs can provide a cheaper Cost/Lead than other marketing channels. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Marketing Insider Group

MAY 12, 2010

Share: Read more from Demand Generation B2B Marketing , Content Marketing , Online Demand Generation 15 Comments Post a comment Debra Murphy May 14 2010 Michael, First, thank you for the reference in your awesome blog post! To be included as the base information for your practical guide to generating real results is an honor.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

JULY 19, 2010

Create a proper nurture program for all responders in the information phase We should never assume that all responders are looking to buy something from us today. This information should be utilized for further nurture and discussion with the prospect so when they are ready to begin a sales cycle you are the first company they engage with.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Online Marketing Institute

DECEMBER 23, 2010

Make your IT people & your CRM system work for you In B2B lead generation via PPC, there is no more important information than “which keywords are generating the best return?&# You can learn more about what he does at www.andykomack.com and can follow him on Twitter at @akomack. Not all leads are created equal.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Marketing Insider Group

OCTOBER 12, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" You said: “When good salespeople sell, they like to know something about the person they are selling to.&# Click here to cancel reply. Share your thoughts, post a comment.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

OCTOBER 16, 2012

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 90% of companies with 100 or more employees use social media in their marketing mix. MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing Insider Group

JULY 27, 2010

The buying process begins with a stage of discovery where buyers are searching for clear definitions to problems and general information that will enable their teams to be better informed. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 7, 2012

59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. hours to 6.3 for the year).

Paid Content 100

Paid Content Social Media Statistics Research 100

Marketing Insider Group

JULY 29, 2010

Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution. For the time being, it’s mainly going to be a fun ride for savvy marketeers to continue to educate and educate. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Personalization Brand Identity Branding 100

KoMarketing Associates

JANUARY 13, 2015

Examples: 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Content marketers should monitor these happenings and when applicable, compile a list of relevant statistics to be turned into a blog post. Examples: 5 Fresh B2B Marketing Stats & What They Mean to You. 10 of the Best B2B Facebook Pages.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Marketing Insider Group

JULY 8, 2010

Homeowners can enter their address online to view detailed information on costs, leasing options, local rebates and how long the panels will take to pay for themselves. #43. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration? Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto?

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Homeowners can enter their address online to view detailed information on costs, leasing options, local rebates and how long the panels will take to pay for themselves. #43. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration? Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto?

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100