Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The thing is, these companies lack the tools to measure ROI.

Social Media 162

Social Media Generation Media Peer-to-peer 162

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. itself, or the hundreds of new social platforms and tools developed to compete in the space. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with.

Social Media 71

Social Media Tools Media Work Management 71

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

KoMarketing Associates

OCTOBER 22, 2012

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Facebook now gives you the ability to target your timeline to specific users. Top Tools from Pubcon 2012. Going into Pubcon, I thought I was hip to most of the tools out there. Links are Soooo 2011.

Tools 120

Tools Trends Tips Social Networks 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. Real Analytics.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. Real Analytics.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The thing is, these companies lack the tools to measure ROI.

Social Media 130

Social Media Generation Media Peer-to-peer 130

KoMarketing Associates

JULY 1, 2014

“NoFollow” helps disclose that paid advertisements have goals outside of search engine ranking. Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search.

Link Building 120

Link Building Paid Content Google Advertorials 120

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation.

Efficiency 104

Efficiency Marketing Automation Services Lead Ranking Brand Identity 104

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. Deirdre Breakenridge. dbreakenridge. Diedre is the president of Mango!

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. But first, what are vertical networks?

Verticals 104

Verticals Social Media Media Social Networks 104

Webbiquity

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Brandwatch Marketing

OCTOBER 25, 2023

This helps to explain why brands push so much money into sponsorship: by partnering with another global brand they increase their exposure to a wider audience. This can be a simple but useful tool, but the data will be too dirty to use if your brand name is a generic term such as ‘Shell’ or ‘Seat’. million a year for the privilege.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

ClearVoice

NOVEMBER 4, 2022

In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Semrush has marketing and SEO tools but is also one of the top marketing blogs to help you keep up with the industry. The Social Media Hat. What to read?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Webbiquity

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Social Media 100

Social Media Tools Buzz Media 100

ClickZ

NOVEMBER 9, 2020

Martech’s proliferation of data and tools can be overwhelming, making it difficult to keep technology up-to-date and staff up-to-speed on how best to utilize the stack. Understanding the pitfalls listed here can help businesses better plan and maintain their stacks and the resources needed to ensure they facilitate business growth.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Webbiquity

OCTOBER 5, 2012

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision (November 8, 2011). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). Which tools are most helpful?

PR 100

PR Stats Social Media Twitter 100

Biznology

AUGUST 21, 2018

If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Facebook might require you to add a tie and a blue blazer.

Social Media 137

Social Media Social Marketing Media Twitter 137

Hubspot

MARCH 28, 2018

This week, we continue to wade through the very crowded pool of tech news items to help you decrypt what's happening in this vast, often complex sector. A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. Facebook, Meanwhile, Continues to Make News Feed Changes: This Time, With Local News.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Martech Advisor

JANUARY 31, 2020

In 2020, many of the same platforms and tools used by the largest companies will also be available to smaller entrepreneurs. If used correctly, they can help grow your business. Only about 150 companies were operating in that space back in 2011, and now there’s more than 7,000. That’s left America’s 30.2

Enterprise Management 65

Enterprise Management Work Management Marketing Management Paid Search Agency 65

Navigate the Channel

OCTOBER 5, 2022

When done with a bit of planning and creativity, social media can help maximize visibility and attendance at your next event. (We Social media is a critical tool for your event marketing. The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. What about Tik-Tok?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Customer Experience Matrix

DECEMBER 14, 2016

These let non-technical users put data into formats they need without the help of technical staff. Data can be read by Tableau and other third-party tools for analysis and reporting. But BlueVenn's signature selection tool has always the Venn diagram (intersecting circles). but kept the name for itself.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. With many choices, it can be a challenge to find the right tool to stay in touch with your friends.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Zoominfo

OCTOBER 31, 2018

This type of strategy requires brands to enlist the help of influencers to achieve vital business goals. An industry expert can also help to inspire your marketing team to develop new, creative ideas to put a fresh spin on your current content strategy. What is B2B influencer marketing? Expand your reach. The solution? PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Webbiquity

MARCH 12, 2012

One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. How can PR pros optimize their use of social media tools? Is there really a difference anymore—or is the boundary blurring?

PR 100

PR Blogger Tips Best Practices 100

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Martech

MAY 13, 2022

Tools and software that enable mobile marketing. Who uses or works with mobile marketing tools? How mobile marketing can help you succeed. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report.

Mobile Marketing 126

Mobile Marketing Work Management Marketing Automation Services Marketing Management 126

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Snapchat didn't exist until 2011. Facebook has three billion active users. I encourage marketers to think about how we can use videos as an awareness tool — it's a massive opportunity. This report is here to help you answer them. Instagram was launched in 2010.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

MLT Creative

MARCH 1, 2011

Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for March 2011. Chicago, IL: This Advanced Learning Institute’s 3 rd forum will be based on how to use social media and traditional communication tools to engage employees, drive performance and add value.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. On behalf of Amber, myself, and especially Make-A-Wish Foundation, thanks for your help! “ Your Content Stinks!

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Biznology

MARCH 20, 2018

“When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach, the quality had been dubious, the licensing too expensive, and of limited value. .” Rarely, if ever, does engagement happen purely organically without the help of some olly olly oxen free!

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199