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5 reasons why the martech landscape will reach its peak in 2024

Martech

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! Pressure on marketing to cut budgets On the client side, marketers are now trying to find efficiencies in their spend. They’re also giving performance a hard look — and it isn’t pretty.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. A well-designed technology stack increases your productivity, efficiency, reporting capabilities, and most importantly, revenue. Try it today.

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7 Ways Marketers Can Get Creative With Compliance

Contently

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. If you’re looking for more efficiency, here are 7 realistic steps anyone can take to increase productivity. Train your team on compliance. So before we get to the keys of compliance, let’s talk a little bit about death. Trust me.).

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Hire a HR Writer: 8 Experts for Any Content Marketing Budget

nDash

Training and development . Workplace efficiency . Professional training . In 2011, I launched Liz Sheffield Copywriting. . Type of content: Training guides . Employee training . Kathy Marshall – Employee Training Writer . Area of expertise: Organizational behavior. Performance management.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. First, be a life-long learner and invest in skills related to what we discussed today, either formally through training and education or informally on your own.

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What is marketing operations and who are MOPs professionals?

Martech

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. The Maestros are the system administrators who make the marketing trains run. Train and support marketing staff on using marketing technology products 77.5%

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What is Sales Without Social Media? w/ Mary Shea

EveryoneSocial

However you want to call it, salespeople engaging on social media has been formally recognized as a proven strategy since at least 2011. And to avoid the aforementioned faux-pas of cold-pitch “Social Selling”, training is imperative to rise to higher ground of Sales Social Engagement. Your buyers, your competition, your coworker’s dog.