Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.  Channels : the report indicates that we should be careful about throwing the baby out with the bath water.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Webbiquity

MARCH 26, 2019

Others seek to fulfill a social mission, such as hiring people who face barriers to employment. Year founded: 2010, with the specific Tech Dump brand founded in 2011. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product?

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. Use social listening Perhaps the most effective tactic is to look at where people are already talking – social media and other websites.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Marketing Insider Group

JULY 14, 2020

The year 2020 has seen a culmination of disruptive forces — COVID-19, a recession, and social tensions. The Disruption Began with the Digital Channels and Devices. In just 17 years, LinkedIn has become a valuable channel for marketers. In just 17 years, LinkedIn has become a valuable channel for marketers.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. Like What You Heard?

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

Martech

JULY 14, 2021

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. MGM has also now become AmEx’s second largest consumer acquisition channel, second only to partner channels. Third, keep it simple – no form filling or being directed to other channels.

Word of Mouth 112

Word of Mouth Acquisitions CAN-SPAM Mobile Marketing 112

Adobe Experience Cloud Blog

AUGUST 30, 2011

During the session George Hu, Executive Vice President, Platform, Marketing, and Operations at Salesforce really focused on the Social Enterprise. This is no surprise, as both Salesforce and pretty much the rest of the corporate world have realized that online social interactions are driving forces in revenue growth. EMEA: 700+.

Advertising Agencies 48

Advertising Agencies Enterprise Management Marketo Marketing Management 48

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 95

Twitter Marketing AI Advertising Agencies Effectiveness 95

Zoominfo

MARCH 27, 2018

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Contently

OCTOBER 14, 2020

We built a website for it, but how do you get people in listening mode to shift gears (and channels) to visit a website? What I learned is still useful today: rethinking an awareness-friendly format like audio as a potential direct response channel. Hosted by two teen girls from Long Island, the format was an unscripted talk show.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

ClearVoice

NOVEMBER 4, 2022

If you are looking for more niche content, here are the blogs to explore: social media marketing, email marketing, or content marketing specific. Social media marketing blogs. Learn about all things social media, from creating your profiles to writing posts and optimizing. Social Media Examiner. The Social Media Hat.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. Atlanta, GA: This 2-day workshop will help your company achieve the return on social media investment you are looking for.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2005-2011: Clicks & views. In addition, your channel subscriptions show up here as well. billion YouTube users worldwide.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. Tom: Thinking back to those early days, what were the most effective tactics or channels for promoting the company to your prospective clients? Digital channels were obviously different back then. Social media hadn’t taken off yet. The Launch.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

ClickZ

OCTOBER 23, 2020

The platform maximizes revenue with its cloud-based marketing automation system designed for multi-channel customer engagement. Maropost is a cloud-based marketing automation platform designed to maximize organizational revenue through multi-channel customer engagement. This is where Maropost comes into play.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

MLT Creative

APRIL 29, 2011

Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. May 20-22 , SheCon’s 2011 New Media Expo Ft. and mobile applications. and mobile applications.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

MLT Creative

MAY 31, 2011

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 3-4, Social Media Camp Victoria, BC, Canada: Last year’s largest social media event in the Pacific Northwest will feature more time, more sessions and more speakers than last year. June 29: Half the U.S.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

MLT Creative

JANUARY 31, 2011

February 2, BlogWell Austin: How Big Brands Use Social Media Austin, TX : Practical, how-to advice on creating great content, educating employees, engaging fans and more. February 7-11, Social Media Week Worldwide: These numerous worldwide events will be framed around social media, panels, parties, product demos and more.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. But social media platforms have overtaken them as Internet users’ go-tos for new information. Is there any such thing as a free meme? FuckJerry was a meme juggernaut.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

KoMarketing Associates

AUGUST 22, 2012

While industrial marketers surveyed have fully embraced digital marketing, report findings indicate they are looking to strike the appropriate balance between traditional and digital channels. Social Media Has Emerged in a Big Way; Results Are Mixed. Challenges as Far as the Eye Can See.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Content Standard

DECEMBER 9, 2020

The rise and fall of digital marketing channels is happening at lightning speed—and it has been for some time. As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. Sadly, Google+ quickly became known as the social channel used by Googlers … only.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

KoMarketing Associates

DECEMBER 6, 2016

It is still primarily a top and middle of the funnel channel, as we saw in the LinkedIn Ads Benchmark Report. A lot of marketers on LinkedIn today still use it primarily as a top and middle of the funnel channel, because if you’re using their standard targeting fields, like skills or job title or company size, it’s hard to tell intent.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Guest post by Nico Prins.

Training 214

Training Planning Work Management Marketing Management 214

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. March 8-9, Enterprise Social 2.0: Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year.

PR 100

PR Blogger Tips Best Practices 100

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 91

Work Management Marketing Management Paid Social Agency Advertising Agencies 91

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The Nifty 50 Top Women of Twitter for 2011 (May 3, 2011).

PR 100

PR Stats Social Media Twitter 100

MLT Creative

JUNE 21, 2011

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. In February 2011, he became the youngest driver in history to win the Daytona 500. Let’s do it again!”

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Martech

MAY 13, 2022

Mobile is a key component of cross-channel campaigns (TV, OOH, Print). By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Mobile access to the web is ubiquitous.

Mobile Marketing 118

Mobile Marketing Work Management Marketing Automation Services Marketing Management 118

Martech

MARCH 6, 2023

We were one of the first DMPs coming to market in 2011.” CDPs collect first-party data across channels, from offline, email and mobile, to web visits and CTV. Spherical can push the result audiences to adtech solutions or to social media pipes. . “Lotame has worn a few different hats over the years.

Work Management 86

Work Management Marketing Management Paid Search Agency Advertising Agencies 86