Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. As Anita Lettink shows, that old saw is a bit of a myth. Marketers glommed onto it, plotting their future strategy on its gospel truth.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Webbiquity

JANUARY 30, 2012

Web Traffic Tracking Alternatives to Google Analytics by uber.la. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. Not too surprisingly, All in One SEO Pack, Akismet and Google XML Sitemaps top the list. 14 WordPress Plugins Worth Considering by JT Pedersen.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. There you have it, my top 10 list of industrial marketing blog posts for 2011.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Contently

MARCH 14, 2023

Find the Sweet Spot Between Content and Context Google and other search engines reward original content. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Since I originally published this post, you’re seeing Google do a lot of the things I predicted. (Happy Holidays! This is #1. This is probably my favorite post of the year. – Jay).

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Contently

DECEMBER 11, 2017

This ongoing practice was great for visibility and thought leadership since an SEO expert could post a new byline or video every time Google updated its algorithm. Google even has its own tool, Google Search Console, that helps webmasters and creators maximize the visibility of their content. So, what now?

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 147

Google Lead Scoring Lead Ranking PageRank 147

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Allison Mooney. allimooney. Ambal Balakrishnan. aschottmuller.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

SalesIntel

AUGUST 7, 2023

Although it was introduced back in 2011, this feature was initially experimental. Today, it’s growing quickly, with 20% of all mobile web sessions already starting with speech-based queries, according to Google’s experts. Google prefers to provide quick and accurate results to speech-based queries.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. intended to extend Google’s own business).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. After reviewing your analytics, you might realize that your PPC ads aren't converting. Measure your success with analytics. Sometimes it can be confusing and overwhelming.

PPC 100

PPC Campaigns Paid Search Agency Adwords 100

Navigate the Channel

AUGUST 3, 2023

Tip 2 If you are creating a presentation with other presenters, such as a building materials sales or marketing team, and your strength is collaboration and brainstorming with others, consider Google Slides. Part of the Google Workspace office platform, Google Slides was envisioned as an alternative to Microsoft Office’s PowerPoint.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Conductor

JANUARY 4, 2022

How you take care of your brand and the UX your site provides is what Google wants to make more of a factor when it comes to who ranks where. While these have always mattered, Google’s algorithm is diving deeper into your page-based experiences and making these a more significant ranking signal. Instant indexation expands to Google.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

MLT Creative

APRIL 29, 2011

May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. May 16-17 , Digital Summit 2011 Atlanta, GA: Join conversations on topics such as social media, cloud computing, online advertising, analytics, search and more.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Brandpoint

DECEMBER 13, 2018

Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. How does Google rank content? Not even Google can precisely state every factor. Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Hubspot

JULY 25, 2011

According to VentureBeat , busineses looking to leverage the Google+ networks have a few more months to wait. When Google+ first launched, some businesses used personal profiles to create business profile pages, but Google quick shut them down, and it seems they had a few reasons for doing so.

Profiling 28

Profiling Analytics Google Business 28

SnapApp

JULY 26, 2018

Check out this snapshot I get from Google with a generic search for “marketing jobs.”. Demand Gen Skill to Master #1: Google Analytics. Enter Google Analytics. From paid and organic search, social, and email marketing, each of these marketing channels creates visible outcomes within Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy. .

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

MLT Creative

JANUARY 31, 2011

February 2-4, Digital Marketing Forum 2011 Austin, TX: From social media to email marketing to online advertising and beyond — DMF will cover everything you need to know to ignite your digital strategy in 2011. technologies to drive communication results.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

MLT Creative

SEPTEMBER 30, 2011

Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! At the 2011 Sales 2.0 It will be interactive, engaging, and hands-on. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! At the 2011 Sales 2.0 It will be interactive, engaging, and hands-on. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Tomorrow People

JANUARY 4, 2012

After all, you’ve managed without it in 2011. More information: The increase of marketing channels means the growth of analytics. In place of confusing Google analytics, inbound marketing technology gives companies one clear dashboard that shows them, live, exactly how well their marketing is performing.

Inbound Marketing 120

Inbound Marketing Marketing Analytics Tools Business Paid Search Agency 120

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. After all, the platform is owned by Google. Check your analytics to see how often your videos are appearing in the Trending tab. Do what works for you. Suggested Videos.

Youtube 122

Youtube Lead Scoring Lead Ranking Ad Frequency 122

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Valasys

AUGUST 10, 2023

The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. Google has even used the freshness of content as a ranking factor since 2011. It is imperative that you communicate these changes and bonus points if you are transparent about their analytics.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Contently

AUGUST 15, 2016

After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find.

Allocation 60

Allocation Content Marketing Planning Marketing Analytics Tools 60

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with. It then breaks down how effective your message would be on LinkedIn, Twitter, Instagram, Facebook, Pinterest, and Google +.

Social Media 71

Social Media Tools Media Work Management 71

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

Hubspot

JANUARY 23, 2020

All you have to do is open Excel or Google Sheets, and begin manually entering your data. Go to analytics tools. Once you log in to your portal, hover over the Reports tab and click into the Analytics Tools. Or maybe you want to review analytics for a certain campaign. Choose what you want to track. Choose the chart type.

Traffic 68

Traffic Marketing Report Hubspot Analytics 68

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Brandwatch Marketing

JANUARY 2, 2019

Google+: 111 million users. A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Google statistics. Google processes 100 billion searches a month. 91.47% of all internet searches are carried out by Google. 60% of Google’s searches come from mobile devices.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

SpotMe Blog

FEBRUARY 2, 2022

But you need robust data analytics and insights. They offer direct integration with Google Analytics and Facebook Pixel. They have strong analytics around webinars, on-demand use and attendees. Founded in 2011, Zoom does not need an introduction. Google Meet & G Suite. Google Meet. Accelevents.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. Gartner Research. MarTech’s Growth Has Been Explosive.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Let us know! Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100