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Voice Assistants – The Next Big Opportunity For Digital Marketers

Digilant

In 2011, most people thought the idea of voice assistants were a useless function, something you could kill the time with as opposed to a practical application. Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014.

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The First-Mover Advantage, Explained

Hubspot

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. When Apple unveiled the first iPhone in 2007, they changed the mobile phone landscape for the first time -- and they changed it for good.

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The 6 Biggest Mobile Marketing Myths

SnapApp

The rate of mobile adoption for both advertisers and?consumers consumers is expected to rise throughout 2012. to understand the necessity that mobile technology will play in their marketing?strategies. But, in addition to its staggering growth, mobile marketing is also? Myth: Mobile?marketing Myth: Mobile?marketing

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The Top 5 Reasons for Mobile Marketing [Data]

Hubspot

It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. of them mobile market. of them mobile market. And that number is only rising.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” And 37% of buyers have consumed b2b content using a mobile device.

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19 Brands with a Cult Following (And What You Can Learn From Them)

Hubspot

Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. But when Dollar Shave Club (DSC) burst onto the startup scene in 2012 with a launch video that people are still talking about , it made shaving worth talking about. Mobile has seen some interesting developments as of late.

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A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.