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B2B Social Media Marketing: Focus on leads, not likes

markempa

But they’re not the most important metrics – they’re this mythical ‘engagement’ that used to be called ‘brand awareness’ in the magazine and television advertising industry.”. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel.

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Target Creates a Community: #PhillipLimForTarget

Adobe Experience Cloud Blog

In 2011, Target’s collaboration with Missoni sold out in three days, crashing Target’s website with online traffic comparable to Black Friday or Cyber Monday. Target used ads in Vogue, television spots, and social media to promote the collection. From a financial perspective, the Missoni line was an enormous success for Target.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Study: 76 percent of communications professionals use Twitter by Ragan’s PR Daily.

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19 Brands with a Cult Following (And What You Can Learn From Them)

Hubspot

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. If you also think of great branding, there’s a reason for that. 15) Moleskine.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

May 12th - 14th, 2011. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc. We ‘Heart’ It! I will add engage your audience and email your blog post to experts for their opinion. All Rights Reserved.

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

Anonymous Many thanks for these useful tips, we just launched our own company blog and truly appreciate this type of invaluable information [link] Deep Tech Dive | Technology Marketing, PR, Advertising, Lead Generation and Nurturing » Blog Archive » Tech B2B Marketers: Avoid These Top Five Blogging Mistakes [.] b2bmarketing

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. 70% of marketers plan to increase the number of different social platforms they use in 2012. And their competition.