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The First-Mover Advantage, Explained

Hubspot

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. Borders shuttered in 2011 and Barnes & Noble -- Where Amazon’s Jeff Bezos used to have company meetings -- has consistently seen falling shares, revenue, layoffs, and store closures.

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How the Third Wave of Media Is Transforming Marketing Content

Hubspot

In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. In the fourth quarter of 2011, Amazon said it sold millions of Kindle electronic reading devices, but the business still came in a billion dollars in revenue below Wall Street expectations. But Amazon doesn't care.

Cable 28
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A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.