Remove 2011 Remove 2012 Remove First-Mover Advantage Remove Television marketing
article thumbnail

The First-Mover Advantage, Explained

Hubspot

This kind of head start has a name: first-mover advantage. What is the first-mover advantage? The first-mover advantage describes companies that are first to market, which gives them a competitive advantage over other companies, resources, or technologies that follow. First-Mover Advantage Examples.

article thumbnail

19 Brands with a Cult Following (And What You Can Learn From Them)

Hubspot

First, LaCroix engages with anyone who tags the brand, no matter their number of followers. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. Saturday Night Live (SNL) first aired in 1975. Today, it has almost 60,000 followers. What’s your brand’s “Fearless Flyer”?