Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! So on average, we will spend just half our lives working.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Everything Technology Marketing

OCTOBER 22, 2010

When considering outbound marketing tactics such as telemarketing, direct mail and print advertising, the majority of B2B organizations are either not changing or decreasing budgets. Marketers will spend the largest share of their budget this year on events (20.2%), up from 17.2% They will spend 19.0% this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Marketing Insider Group

NOVEMBER 9, 2010

They spend on average more than 10 hours a week blogging. Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Michael Brenner Nov 11 2010 Thanks Andrew!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

OCTOBER 28, 2010

I have used sales pipeline return on marketing spend. Total unweighted pipeline divided by total marketing spend is a good measure because it allows you to analyze a wider set of marketing activities then if you just looked at closed sales. Pick a metric you can use to separate the good from the bad. All rights reserved.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. He also asks us to be accountable to results. All rights reserved.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Keep up the good work!

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Hubspot

OCTOBER 30, 2019

Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing, and I advocate that those ratios flip. Outbound vs. Inbound Marketing.

Inbound Marketing 52

Inbound Marketing Sales Management Cold Calling Trade Show 52

Marketing Insider Group

OCTOBER 19, 2010

Marketing spend is much more efficient. Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment , Sales Funnel , Strategy 2 Comments Post a comment kenny madden Oct 19 2010 AMEN!!! Conversions increase. And customer lifetime values increase. This is great stuff.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JULY 21, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) Key Takeaways: Spend more budget and time optimizing brand and solution keywords and less time on more generic keywords. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

SEPTEMBER 15, 2010

Depending on your audience, your primary focus should look back to #1, the Customer to understand where they spend their time, what Content would be helpful and in what Context do they expect to receive it. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments. Now there is one “C&# I left out.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Michael Brenner Oct 4 2010 Great point: putting yourself in the customer’s shoes is the really the MOST if not the ONLY important thing. Give them what they want.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA). All rights reserved.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA). All rights reserved.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

MAY 5, 2010

I read a great interview with Seth Godin where he says that he is able to write in his blog by thinking that there is at least one person who wants to hear what he has to say and so he spends a considerable amount of time thinking about what to say to them. To share the love. I am frustrated every day. I am a perfectionist.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

I read a great interview with Seth Godin where he says that he is able to write in his blog by thinking that there is at least one person who wants to hear what he has to say and so he spends a considerable amount of time thinking about what to say to them. To share the love. I am frustrated every day. I am a perfectionist.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

SEPTEMBER 30, 2006

« Telemarketing big with Xerox | Main | Webinar: A Multimodal approach to Lead Nurturing for Complex Sales » Podcast: Marketing and Sales for Big Complex Selling (pt 3) I wanted to share the final installment from the podcast series I did with 800-CEO-READ. We again have Jill Konrath and Brian Carroll talking about the topic.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Lake One

MAY 23, 2019

In the book, Godin labeled most strategies at the time as Interruptive Marketing, which took the form of advertisements in magazines or on the radio or television, unanticipated telemarketing calls, or annoying internet pop-ups. Phone – telemarketing & SMS marketing. If that were the case, no company would spend $5.25

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

markempa

JULY 9, 2007

Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need. Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

JUNE 14, 2007

Those who spend more time talking about the trendy marketing mediums (ie. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You can’t do that with Hawking.” Blogs, podcasts, WOM, etc.)

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

markempa

DECEMBER 21, 2006

It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement. It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

FEBRUARY 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JANUARY 19, 2006

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

JUNE 7, 2005

You dont need to spend a ton of money on direct mail to reach top executives. You dont need to spend a ton of money on direct mail to reach top executives. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

JANUARY 4, 2006

Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads. Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JANUARY 24, 2006

« Marketing Spend Shifting to Below-the-line | Main | Podcasts vs. Webinars which is better? FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

APRIL 3, 2005

» Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

JUNE 7, 2005

DeLegges interview with Carl Howe comes to the same conclusion, “As more companies begin to see marketing as a quantitative business tool as opposed to a black art,” observed Howe, “ attitudes towards marketing will improve and marketing spending will increase.”

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Scoring 120

markempa

JUNE 7, 2005

On average, web visitors spend just 8-seconds scanning a website landing page before they decide to leave. On average, web visitors spend just 8-seconds scanning a website landing page before they decide to leave. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

NOVEMBER 15, 2005

If you seek to create something like this yourself, be prepared to spend a majority of your dashboard development efforts on collaborating with your sales team to understand their sales process and ensuring data point accuracy before looking at the technology needed. They should not be used as a command and control system.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. Inside Sales And Telemarketing Help Boost B2B Brands: Really?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

MAY 23, 2005

Most CEOs know only one thing about their marketing team - how much they spend on their marketing budget. Most CEOs know only one thing about their marketing team - how much they spend on their marketing budget. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

CMO 120

CMO Lead Generation Marketing Budget BtoB 120