Lead Gen Tactics from 4 MarketingSherpa Case Studies
markempa
AUGUST 25, 2014
150% increase in lead generation from 2010 to 2011. With the integrated technology in place, a lead scoring process was created, the contact list was built out, leads that Sales couldn’t close were nurtured, and the enterprise even found a higher level of Sales and Marketing alignment. What were the results? 1,500% ROI on SEO in 2011.
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