Frenemies: The Dangerous Distrust Between Sales and Marketing
Sales Engine
JUNE 28, 2016
They’re not interested in engaging with prospects who are not ready to buy. Marketing, on the other hand, often has a different definition of a qualified lead. In fact, according to Gleanster , 30 to 50 percent of leads in a pipeline are not ready to buy. What is a marketing-qualified lead (MQL)?
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