Industrial Marketing Today

JANUARY 10, 2011

Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). This increased focus on brand awareness is a surprising shift from the traditional industrial marketing goal of generating more high-quality sales leads.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. You’re in hunting mode, looking for tracks and setting lures.

Social Media 123

Social Media Work Management Marketing Management Media 123

Biznology

NOVEMBER 11, 2013

magazines, newspapers)? TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to ANA and MediaVest. Did you know that in this decade, digital is the only media channel to grow every year?

Course 80

Course Planning Work Management Peer-to-peer 80

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

NOVEMBER 13, 2017

Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012. Just 11 years later, the answer was 1 of 2, according to TIME Magazine.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

APRIL 1, 2018

Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012. Just 11 years later, the answer was 1 of 2, according to TIME Magazine.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Online Marketing Institute

APRIL 25, 2012

For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed on YouTube every day. Hubspot recently took a look at how blogging affects leads. And the blog fails.

Companies 40

Companies Cold Calling Stats Hubspot 40

Content Standard

FEBRUARY 4, 2016

The sheer volume of content being cranked out is leading to “ content shock “—the point at which the mass of content is inconsumable within a reasonable time frame. Yet, as Renato Repetto writes in Performer Magazine , “Our newfound lust for novelty is the driving force behind innovation for innovation’s sake.”

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

40% of Marketers plan to increase their budgets in 2010. YouTube is routinely serving more than a billion video views per day. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Content Standard

FEBRUARY 4, 2016

The sheer volume of content being cranked out is leading to “ content shock ,” the point at which the mass of content is inconsumable within a reasonable time frame. Yet, as Renato Repetto writes in Performer Magazine , “Our newfound lust for novelty is the driving force behind innovation for innovation’s sake.”

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Outgrow

MAY 23, 2022

They’re doing YouTube shorts. And it started to pick up and snowball probably by 2010. But I also want you to think about what, what do you want to position yourself as the leading expert in you? We really need more in this direction to position ourselves as the leading expert. They’re a Twitch streamer.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Contently

NOVEMBER 14, 2018

In 2010, Michael Dubin used to work at Time Inc., His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” The beginning of the story is about solving a problem for guys,” he told Fortune magazine in 2015. Lead Generation.

Thought Leadership 143

Thought Leadership Ad Building Brand Identity Branding 143

Marketing Insider Group

MARCH 4, 2020

IKEA has also harnessed the power of user-generated content on their IKEA Family Magazine Instagram account, reposting images of IKEA furniture and accessories in real homes all over the world. The company also benefits from user-generated content, with thousands of Birchbox “unboxing” videos on YouTube. Progressive.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Martech

APRIL 11, 2023

It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. My virtual avatar, Avarie Parker and my global team of editors, writers and photographers for my online publication SLentrepreneur taken circa 2010. Picture this. I was amazed, and it cemented my belief in the power of this technology.

Marketing AI 111

Marketing AI Advertising Agencies Paid Search Agency Lead Ranking 111

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 10, 2011

It started 2010 with roughly 350 million users and is now on its way to 600 million. Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. Related Posts.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Biznology

JULY 5, 2010

With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Image via Wikipedia. by Aaron Kim.

Social Media 80

Social Media Media Internet Marketing Wikipedia 80

Industrial Marketing Today

NOVEMBER 1, 2010

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Convince & Convert

JUNE 8, 2010

June 8th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment. A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. 450,000 views on YouTube, and counting.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

SEPTEMBER 12, 2016

Wired magazine's former online off-shoot HotWired for introducing the world to the enduringly ubiquitous banner ad. The publication devised a plan to set aside portions of its website to sell space to advertisers, similar to how ad space is sold in a print magazine. 2010 - present: Marketers find value in native ads.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Single Grain

FEBRUARY 17, 2020

Over the years, Proctor and Gamble produced more than a dozen soap operas , including the last P&G-owned soap opera As the World Turns , which went off air in 2010. million subscribers on YouTube, with more than 2 billion views of their video content. 13) Four Seasons Launches a Luxury Digital Magazine.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Social media stats in video form.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convert

MARCH 21, 2023

The confetti heatmap is ideal if you want to understand how visitors from different sources behave, such as where they click most and which sources lead to the most engagement on your site. Source: Szymon Deja on YouTube Eye tracking involves special equipment that casts a light on the subject’s eyes. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Deloitte University Press ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Deloitte University Press ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Content Marketing Institute

MARCH 8, 2018

That’s one reason Reader’s Digest and Time magazine are successful. In 2010, President Barack Obama signed the Plain Language Act to make U.S. You can also embed media from many popular websites including Twitter, YouTube, Flickr and others by pasting the media URL on its own line into the content of your post/page. Add Listing.

Marketing AI 110

Marketing AI Paid Search Agency Content Work Management 110

Webbiquity

JUNE 6, 2011

Contributor to the Social Media Marketing Magazine – B2B Column. Speaker at TEDx and is regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association, Philadelphia Inquirer, Fast Company and City News Toronto. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Usually once a week I will see something on twitter that gets into an article I write or leads me to a new resource or piece of research I can include in my next proposal. link] annmariastat As you point out, it's not just the numbers.

Twitter 145

Twitter CRM Business Paid Search Agency 145