Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " 's Marketing Prediction for 2010. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. Related Blog Posts.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. The Very Basics of Blogger Outreach by Social Media Today.

PR 100

PR Blogger Outreach Best Practices 100

Ambal's Amusings

FEBRUARY 18, 2010

We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Over to you.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

APRIL 13, 2013

As Amber Naslund and I wrote in The NOW Revolution way back in 2010, every customer is a reporter. Even with your commitment to humanization, social outreach, customer experience and all the rest, you’re still getting more angry missives than ever. It’s time to recalibrate your expectations about customer complaints.

Social Media 149

Social Media Media Customer Satisfaction Marketing Management 149

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. To paraphrase Tina Turner , we don’t need another acronym. Customers don’t need more messages.

Social Media 123

Social Media Work Management Marketing Management Media 123

AgencyEA

APRIL 18, 2018

Speakers represent one of the most important channels for content delivery at events. In 2010, she reached the summit of Mt. But if the event’s speakers aren’t engaging and inspiring, attendees will inevitably feel let down and find the experience lacking of value.

Viral Marketing 70

Viral Marketing Education Outreach Conference 70

Ambal's Amusings

OCTOBER 22, 2009

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? And attract new visitors.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? We can now associate a tremendous amount of data to individuals.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 25, 2010

link] #bgsd [link] Forge Communications You want killer content on digital? link] #bgsd [link] Doug Braun Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services: [link] (by Jay Baer) [link] Laura Scholz RT @sixstringsnc: Want killer content on digital? If you missed it, read the recap.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JANUARY 26, 2012

There are three reasons that I’ve been on the sidelines: I’m a new Hoosier, having moved to the state in August 2010. A quick (albeit cursory) check of content created by the Social 46 shows that disclosure is wholly absent. I’m sure Wal-Mart will gladly publish their blogger outreach criteria. Maybe a Wiki?

Outreach 122

Outreach Social Media Wiki Paid Search Agency 122

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation.

PR 161

PR Social Media Paid Content Media 161

markempa

OCTOBER 21, 2011

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 35:30 – Identify when a lead is ready to talk to a sales person or when they need to be nurtured by marketing through content or through inside sales. 37:54 – Outreach nurturing collects more information or permission from the leads that you have.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. Tweeting content of your own that will interest them (i.e. not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. To Become a Resource.

Twitter 100

Twitter Business Digg Thought Leadership 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

APRIL 13, 2010

I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. See my review of the iPad review here) This content would also make a fantastic Facebook application. Dale Carnegie Wisdom 2.0 I also recommend it on the iPad.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Webbiquity

DECEMBER 21, 2021

Posts like How to Build a B2B Marketing Team (2017), the classic Seven Reasons Your B2B Marketing Should Include Cats (2019), and 5 Great Reasons to Retweet Others on Twitter (from 2010!) were all among the most-read posts over the past 12 months. Apparantly, you can lead a spammer to wisdom, but you can’t make them learn.

B2B Marketing 315

B2B Marketing Screencast Budget Programs B2B 315

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. What was your traffic pre- and post-outreach? Article comments: Tuesday, May 25, 2010 12:21:08 PM by Tina Great info, easy read! Wednesday, May 26, 2010 12:38:27 PM by Tony Karrer Great post.

Social Media 40

Social Media Advertising Channels Media Blogger 40

EveryoneSocial

JULY 24, 2018

Perhaps they have hired a dedicated social media professional in the marketing department who manages all of the company’s social media outreach, or even a team of folks who blanket social media 24/7. What content is resonating better and gaining more interactions online? What types of social posts work best for us? Get your resource.

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. link] Chris Johnson Another nice post, J.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Valasys

AUGUST 30, 2019

Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010. According to a report by the Contently, 60% of the Gen Z prefer a cool product over a cool experience, while the millennials prefer it the other way round. Also, Gen Z is different from its predecessors.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Moz

MARCH 7, 2019

So Domain Authority has been around since 2010, about 8 years now, and since then it's become a very popular metric, used and abused in different ways. You're going to want to look at the on-page content , the domain history, other things like that. That's what it was designed to do, and it does that job very, very well.

Domain 59

Domain SEO SERP CAN-SPAM 59

The ROI Guy

SEPTEMBER 3, 2010

In order to attract, connect and capture frugal buyers, marketers need to produce content that raises economic interest, quantifies value, and boosts urgency in a time where it’s easier to do nothing than make a wrong investment. Customized "Smart Content" is King In the past, a nice website would get buyer's attention.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

seo.co

OCTOBER 6, 2023

You need to develop content. You need to practice outreach. Since Google has really stepped up its efforts in cracking down on low-quality content and links, these types of services are getting rarer and rarer. It handles everything from initial research and outreach to link placement and quality assurance. Siege Media.

Link Building 98

Link Building Enterprise Management Work Management Marketing Management 98

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Moz

OCTOBER 18, 2020

Localizing content on the website. Additionally, creating content around things like “can you sue for [insert information]” can be a great way to win featured snippets. If a company that is local to me published content around the cost and installation, why wouldn’t Google serve that snippet to me instead of what is shown nationally?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Hubspot

APRIL 8, 2011

Companies were beginning to see that content marketing, social media outreach and online lead generation could yield a high ROI. They were a content vehicle critical to improving search rankings, traffic and gaining inbound links. Blogs, for instance, were now more than just a place to share company news.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Online Marketing 28

Hubspot

JULY 22, 2010

The popular cloud software company, Salesforce.com, did an excellent job creating separate looks for their home page , Cloud Blog , and interior content pages. Free Webinar: Website Redesign for 2010. Identify elements that your target audience can quickly grasp.

Marketing Websites 28

Marketing Websites Salesforce.com Webinar Metrics Copywriting 28

Webbiquity

OCTOBER 5, 2010

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Twitter Facts, Figures & Stats. Who’s really using it?

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Do You Make Time For All This Content? B2B Voices , September 1, 2010 Image via CrunchBase. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Metadata

DECEMBER 3, 2020

But I think from a marketing perspective, my background is more on the content, brand, product marketing, communications side of things, and so that’s the angle that I come at it. David Gerhardt: And so, for me, if I sum it all up, it’s really not content, product marketing, community, social, all that stuff.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

But I think from a marketing perspective, my background is more on the content, brand, product marketing, communications side of things, and so that’s the angle that I come at it. David Gerhardt: And so, for me, if I sum it all up, it’s really not content, product marketing, community, social, all that stuff.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I see quite a few senior PR firm leaders who “get it,&# but are still content to let others lead the way. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140