The Effective Marketer

JUNE 23, 2009

Here I talk about the final 5 classes. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

JANUARY 23, 2020

Apple shows its value to China. Their methods for success split across many areas but included the creation of a premium product, attractive to the growing Chinese middle class with a disposable income allowing them to look for the best in every area of their lives. Their growth since 2010 has been remarkable but not all at once.

Planning 152

Planning Business Work Management Marketing Management 152

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Here's a bunch. The data is a couple of years old but still valid. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales. We send it along to the sales reps so tat they can chase these “leads&# like eagles diving for their prey.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Vidyard

MAY 11, 2016

“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. About Marketo Revvie Awards.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

APRIL 19, 2016

“Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. About Vidyard.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. Offer engineering kits with a full range of standard values with free refills to help the electronics design engineer evaluate his designs without having to go to multiple sources. Design wins lead to production volume orders.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Salesforce Marketing Cloud

MARCH 25, 2024

What you’ll learn about Gen Alpha What is Generation Alpha? We interviewed two of the leading experts on the subject: Mark McCrindle, the social researcher who coined the term Generation Alpha, and Heather Dretsch, Ph.D., What’s next for generative AI and marketing? Read our free report What is Generation Alpha?

Marketing AI 119

Marketing AI Generation Paid Search Agency Ethics 119

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Outgrow

MAY 23, 2022

You scored 9/10 because you had one pass and we’re going to go into the longer form questions now. Saksham Sharda: Tell us more about the Creator economy expo and how you managed to get world class speakers and content creators on board. And it started to pick up and snowball probably by 2010. Saksham Sharda: Okay.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

The ROI Guy

SEPTEMBER 17, 2010

With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. For example, the typical B2B prospect receives an average of 20.3 As a result, buyers now suffer from Information Overload.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”).

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Social media can enable conversations and participation but the real value comes from what we do with those conversations. Unlikely at best.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales Enablement Defined What is Sales Enablement?

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. In 2010 you’ll start to hear about marketing methods.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Marketing Insider Group

OCTOBER 25, 2021

World Class Customer Experience. Efficiency, convenience, knowledgeable and friendly service, and easy payment options are what people value most in their customer experience. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Hubspot

JULY 22, 2015

It has to be user-friendly, convey value to different personas, and guide visitors to other parts of the site. The huge images in the updated version, along the text boxes of quick, simple statistics reinforcing the school's value, such as "19 Schools + Colleges" and "#1 Public University," which users can click into for more details.

Marketing Websites 28

Marketing Websites Best Practices Design User-Generated Content 28

Single Grain

AUGUST 27, 2019

Back in 2010, both Google and Bing stated that social signals were being used to determine rankings for the SERPs. But although Google has stated that social media does not directly impact SEO, it does still seem to have some effect on the search engine’s ranking factors. To be clear here, social media is not a direct SEO hack.

Social Media 100

Social Media SEO Media Lead Scoring 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

MAY 18, 2012

Actually, they've been able to generate a ton of positive mentions in the same time period as compared to GM: From this perspective, maybe it's the Southwests of the world we should look to for guidance when it comes to digital ad success, not GM. What about leads, qualified leads, sales, revenue and ROI? how are they faring?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Marketing Insider Group

OCTOBER 16, 2021

If someone sold you something that was an amazing value and changed your life for the better, would you be mad? They also can demonstrate the ROI and value of marketing to C-suite and the rest of the organization. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010.

Work Management 252

Work Management Marketing Management Paid Search Agency Budget Programs 252

Marketing Insider Group

NOVEMBER 16, 2019

If someone sold you something that was an amazing value and changed your life for the better, would you be mad? They also can demonstrate the ROI and value of marketing to C-suite and the rest of the organization. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010.

Work Management 278

Work Management Marketing Management Paid Search Agency Budget Programs 278

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. MRP Prelytix is an enterprise-class predictive ABM platform.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

APRIL 14, 2014

CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” However, just over a third of marketers view each channel as valuable for lead generation. B2B Marketing ). While two out of three U.S. eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Referral Rock

NOVEMBER 21, 2019

Content, usually generated by a brand, spreads from user to user like a virus and subtly drops its marketing message along the way. Viral marketing is the quickest way to build brand awareness: While we typically focus on sales with advertising, there’s no denying the benefits of viral marketing in terms of lead generation.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Convince & Convert

APRIL 8, 2010

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. I have found this to be a poor comparison.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Single Grain

AUGUST 29, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. How does Amazon generate word-of-mouth referrals from their customers? If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

B2B Digital Marketer

APRIL 1, 2021

Jim Ewel began his journey with Agile Marketing in 2010 and is one of the leading bloggers on the topic ( www.agilemarketing.net ). ” “It’s not about the number of sales qualified leads. I just got through teaching a class to, uh, credit unions nationwide. You have to be agile. Yeah, that’s right.

Planning 52

Planning Work Management Marketing Management Business 52

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. It’s all about that point, mapping content and lead generation to the buyer’s journey, which is really the right way to go.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. It’s all about that point, mapping content and lead generation to the buyer’s journey, which is really the right way to go.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convert

JANUARY 31, 2022

You know that A/B testing unravels insights that can translate into business growth and set new records in revenue generation, but the problem is when you sit down to test something on your website, landing page, email, etc. Over 90% more orders were completed and boosted order value by 7.32%. and turn up blank. Challenger ( source ).

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52