Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. The need for lead nurturing is significant: As many as 80% of B2B leads received are not ready to buy, according to consultancy Rain Today. But how about the large percentage of leads in between those who are ready to buy and those who never will?

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Biznology

JUNE 8, 2018

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. In a Webinar hosted by Mike Moran, I called them keyword knowledge graphs. There are no shortcuts. The concept is the same.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

markempa

JANUARY 25, 2006

« The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better? An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. I use podcasts and they are no doubt more “buzz” worthy than webinars.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. What different types of content should you develop for different types of buyers and the various stages of the buying process? How to Take Advantage of the New B2B Buying Behavior by Fast Company. . • It enhances your organization’s image (e.g., by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

AUGUST 7, 2006

« New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results | Main | New Book on Corporate Blogging » Webinar: Eight critical success factors for lead generation Join me for a complimentary webinar the Eight Critical Success factors for Lead Generation Success.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

The Effective Marketer

MAY 3, 2011

This entry was posted on Tuesday, May 3rd, 2011 at 9:03 am and is filed under Marketing Management , Marketing Strategy , Webinars , Marketing Budget , Marketing Automation. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Art director Sean Borja 's first blogging effort, featuring his musings on biking and buying habits, is wildly popular. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

JULY 15, 2010

My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. What are the most successful lead sources?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. Online success comes from thinking like a journalist and a thought leader”.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. Just go to [link] The Webinars run from October 5 – October 26. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

PureB2B

JULY 14, 2020

By establishing yourself as a thought leader early in the buying cycle, you can help them not only identify their problem more quickly, but build a solution. Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

By establishing yourself as a thought leader early in the buying cycle, you can help them not only identify their problem more quickly, but build a solution. Events have gone digital: Over the past 30 days, generating registrants and attendees for live events and webinars has been brought up on over 40% of PureB2B client calls.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

By establishing yourself as a thought leader early in the buying cycle, you can help them not only identify their problem more quickly, but build a solution. Events have gone digital: Over the past 30 days, generating registrants and attendees for live events and webinars has been brought up on over 40% of PureB2B client calls.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. United States License. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

Ambal's Amusings

FEBRUARY 3, 2010

We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" ” Gordon Graham's Marketing Prediction for 2010. It’s safe to say that in 2010, many B2B marketers will imitate each another. Gordon Graham' s Marketing Action for 2010.

Paper 100

Paper Content Marketo Consulting 100

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Hubspot

FEBRUARY 14, 2011

economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. eCommerce giant, eBay, had the 5 th highest amount of display ads among all advertises with just under 39 million in 2010. Live Webinar: Use Inbound Marketing for Your eCommerce Site. With continuing U.S. Instead, total U.S

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

Rev

APRIL 17, 2019

I mean the coin toss stuff is true, but the rest of it was made up for Disney’s 2010 Secretariat movie. LeadCrunch provides savvy B2B marketers with the information that really matters for making quality business decisions, and filling the pipeline with leads that are ready and willing to buy. Stick with me, I’m getting there.

B2B 128

B2B Cost per Lead B2B Sales B2B Marketing 128

The Effective Marketer

MAY 18, 2010

Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. This entry was posted on Tuesday, May 18th, 2010 at 12:05 pm and is filed under Hiring , Marketing Management , Teamwork. Job Marketers are, unfortunately, the majority out there. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. It is possible to generate only highly qualified leads – just say something like: “If you are ready to buy, click here.&# kenny madden Aug 13 2010 Michael, Great post. We discussed the great lead quality vs. lead quantity debate.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

KoMarketing Associates

APRIL 25, 2013

” to “I’m ready to buy from this site!” After prospects have reached a certain level of activity (for example, downloaded 3 whitepapers AND attended a webinar, or finally completed that contact form), your sales team is notified that they have a new warm lead! Typically, that figure is less than 1%.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Convince & Convert

SEPTEMBER 22, 2010

link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

The Effective Marketer

FEBRUARY 15, 2010

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    However webinars still ranked fairly low in terms of influence.    I’ve had a gnawing feeling about webinars that this report pokes at. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

ViewPoint

JULY 17, 2013

To listen to a webinar on this topic, click here. Mainly because the customer won’t need to engage early in the sales cycle: 57% of the buying process is completed before connecting with a salesperson. A whopping 40% of the companies that were at the top of the Fortune 500 list in 2000 were no longer even on that list as of 2010.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

Onalytica B2B

JANUARY 8, 2019

And the buying process needs to be made as easy as possible. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. I always enjoy doing webinars and podcasts. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

markempa

MARCH 30, 2007

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card? When you buy a list of names, you are basically buying business cards on a list.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60