Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. All rights reserved.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I’m not sure NPV is the right metric for all marketing tactics. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

OCTOBER 19, 2010

Marketing spend is much more efficient. Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment , Sales Funnel , Strategy 2 Comments Post a comment kenny madden Oct 19 2010 AMEN!!! Conversions increase. And customer lifetime values increase.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). 4 Marketing Learnings From a Study. Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

SpotMe Blog

MAY 11, 2023

Event management Medical communication companies come in all shapes and sizes, but they typically offer event management services such as venue and catering selection, budget management, staffing organization, and vendor management.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. What Is Your Return On Marketing?

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

markempa

JANUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Marketing Spend Shifting to Below-the-line | Main | Podcasts vs. Webinars which is better? I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. billion on search marketing for the same purpose. Business marketers spend an average of 18.6%

B to B 120

B to B netFactor Media SEM 120

ClickZ

APRIL 10, 2020

Keen have basically created a SaaS platform that sits in the cloud and compiles a brand’s marketing activity information, as well as their sales and financial information, before combining this with a normative database to understand cross-channel marketing performance in real time. .

Work Management 111

Work Management Marketing Budget Creation Marketing Budget Marketing Management 111

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Scoring 120

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 21, 2010

Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. How Email Contributes Further Down the Sales/Marketing Funnel. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

The ROI Guy

SEPTEMBER 3, 2010

The challenge, how do you market with what matters to each stakeholder personally with the right content, knowledge and value metrics to be compelling to this diverse group? And the content that worked best was content personalized to the buyer: their industry, their role, their stage in the buying process.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Online Marketing Institute

DECEMBER 6, 2011

This year it’s clear that marketers are more confident in how well they are using these tactics — around just about every tactic. While in-person events and webinars are still seen as the most effective tactics, on average, the following ranked notably higher in perceived effectiveness compared to our last report: Blogs: 45% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Adobe Experience Cloud Blog

AUGUST 18, 2011

These more intelligent marketing assets and tools are crucial to building and operating a high performance revenue engine. You’ve no doubt heard the hoary business axiom, “Half my marketing spend is wasted, but I just don’t know which half.” However, I bet that you would also agree that it is much truer than it should be.

ROI 48

ROI Work Management Marketing Budget Marketing Management 48

The ROI Guy

OCTOBER 11, 2010

Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. average market spending growth over the same period.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Anyword

MARCH 19, 2019

You’ve been at Kiplinger since 2010. We’re shifting marketing spend from one-time visits to capturing emails. Is there anything you’re personally really excited about? We tested doing some paid spend on Facebook internally, and it didn’t work. Yes, we love Keywee! But it really, really works.

Storytelling 45

Storytelling Mobile Advertising Newsletter Click Rate 45

Adobe Experience Cloud Blog

JANUARY 25, 2010

There is so much hype today regarding social media for marketing that it’s hard to make sense with all the noise. I attend conferences with marketing professionals that are packed with people trying to understand what to do with social media. What do you think will be some of the challenges and trends in social CRM for 2010?

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management CRM 48

Marketing Insider Group

OCTOBER 25, 2021

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. The State of the Blogosphere 2010 by Brian Solis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

The ROI Guy

SEPTEMBER 4, 2007

for each $1 in server capital spending, increasing to $0.70 by 2010 [2]. For a personal quantification as to the potential value of server virtualization, visit: [link] [1] Anthes, Gary, “Data Centers Get a Makeover&# , Computerworld news article, published November 1, 2005. Latest Research. Let the Good Times Roll?

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). Too many marketers and business executives still question the value of social media (mostly in private). Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Hubspot

JANUARY 1, 2013

I do, however, think we’ll start to see the fruits of Google’s Hotpot initiative borne in a much bigger way this year, though, around personalized local business recommendations for consumers. My sense is that the infrastructure that underlies Google’s local dataset is still too shaky to start layering on heavy algorithmic criteria.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Ambal's Amusings

JULY 14, 2010

We asked David Alston " What are key social media marketing trends for 2010? What actions should marketers take in 2010? " David Alston leads the Marketing and Community teams at Radian6 , a social media monitoring, measurement and engagement platform used by PR, marketing and customer support specialists.

Social Media 100

Social Media Media Broadcasting PR 100

Marketing Insider Group

SEPTEMBER 30, 2010

If you think marketing objectives are about something other than sales, then it’s time to start networking. Five years into my early sales career, I realized that I was a mildly successful sales person mainly because I focused on relationships, not selling. And…Marketing needed lots of help. Who should manage it?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Martech

NOVEMBER 15, 2021

Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. Marketing Evolution. A marketing attribution model (via Marketing Evolution). Full Circle Insights. Click here to download!

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 109

Online Marketing Institute

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 10:36 am Great post.

Startups 40

Startups B2B Marketing B2B Planning 40

Adobe Experience Cloud Blog

JUNE 24, 2013

As McKinsey wrote in The Coming Era of On-Demand Marketing, “Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on-demand —not just always ‘on,’ but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.”.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Webbiquity

APRIL 14, 2014

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 4 Marketing Management and Measurement Stats. B2B Marketing ). B2B Marketing ). While two out of three U.S. ” ( MarketingCharts ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Full Circle Insights

NOVEMBER 25, 2020

This information is the basis for all targeted and personalized digital marketing. Google retargeting, abandoned cart emails, and cross-channel advertising are examples of the powerful digital marketing tactics that cookies unlocked.”. Mobile usage has changed the entire buyer’s journey and, with that, marketing.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 Powered by Logic In Motion.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Full Circle Insights

NOVEMBER 25, 2020

I heard that IBM had introduced a personal computer in 1981 and I knew it was going to be huge; everyone was going to want that backspace key and the ability to play games! In 2010, I got that chance when I started Full Circle Insights with three friends who were also passionate about marketing analytics. I was floored.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Content Marketing Institute

FEBRUARY 13, 2018

Of course, there are some differences between B2C and B2B marketing – multiple stakeholders for one – but on an individual level, the two have far more in common than not. Social media has broadened the scope of so-called professional conversations, allowing people to discuss topics and share content once confined to the personal realm. “We

Linkedin 111

Linkedin Brand Identity Branding B2B 111