Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010
The ROI Guy
FEBRUARY 12, 2010
A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. o Smaller companies are spending more on their content marketing as a percentage of budget than larger companies.
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