Contently

OCTOBER 19, 2017

Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. CMI’s analysis of B2B content marketing is a prime example of how to get earned media. And according to CMI’s study, that centralization is currently taking place across the B2B space.

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Google left Mainland China in 2010 due to censorship. To complement its search engine, Baidu has dozens of featured products.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Convince & Convert

FEBRUARY 24, 2010

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer.

Conference 115

Conference Organization Paid Search Agency PR 115

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads. With effective B2B lead nurturing, that resolution is as good as done. . A small percentage of B2B leads are truly unqualified and should be discarded.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

ViewPoint

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. Three Distinct Roles of a Transformed Marketing Organization. Are you in the middle of a transformation?

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Create animations? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. from 2010 to 2016. As a result, digital video content production and/or digital video advertising will have the potential to reach what truly constitutes a growing global audience.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on. Watch the demo

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on. Watch the demo

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

KoMarketing Associates

APRIL 2, 2019

B2B marketing has hit a wall. We already know that the B2B journey is powered by content as prospects want to self-educate. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. Whatever audiences want, they want it now.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Martech

SEPTEMBER 13, 2021

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. The entire process is automated.

Enterprise Management 106

Enterprise Management Work Management Contacts Marketing Management 106

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? And also explain my view on the role of the B2B Marketer.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Chris Koch

MAY 14, 2010

Social media creates the need for marketing to lead within the organization. We mean that within the organization the leadership of social media is falling to marketing. I’m really excited about this because it’s rare for a function like marketing to get an opportunity to lead the entire organization. But think about it.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Webbiquity

FEBRUARY 2, 2011

It enhances your organization’s image (e.g., 7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. by demonstrating how smart and helpful you are). •

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

DivvyHQ

JULY 11, 2018

But as anyone reading this who works in an enterprise organization will probably agree, it’s not quite that simple. “We 3 Common Content Production Hurdles for Enterprise Organizations. I can’t urge this enough: get all people involved with the organization’s content production using the same tools. What To Do?

Enterprise Management 41

Enterprise Management Product Work Management Marketing Management 41

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. It will be Oracle’s culture that dominates the combined organization. recently, so $23.50

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. The highlights: Sales Cloud- discussed Market Leadership, customer success and product innovation. Dell’s new Boomi acquision.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Schubert B2B

FEBRUARY 18, 2022

At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. Fifty-five percent of all the clicks on Google are on the first three organic search results. Perform a Website Analysis.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Webbiquity

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

Social Media 100

Social Media Vendors Media B2B 100

nDash

MARCH 29, 2022

So, I’ve doubled down a bit on finding clients that really fit my niche (B2B martech/adtech), and share my philosophy for creating good content. These are posts that have decayed organically (you’ve lost traffic over the past ~6 months). Marketers are doing too much content production that has no plan behind it. Almost famous.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Tony Zambito

MAY 5, 2011

B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. .  Image via Wikipedia.   That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

ANNUITAS

MARCH 10, 2016

However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Chris Koch

MARCH 4, 2011

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing. Marketers always struggle with what to do next.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. The rest is history.

Paid Search Agency 141

Paid Search Agency Content Marketing Companies Verticals 141

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. Venture capitalists (VCs) invested $20.8 billion in the edtech sector globally in 2021.1

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Share this on del.icio.us. Stumble upon something good?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? The Secret To B2B Social Media?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100