Online Marketing Institute
NOVEMBER 28, 2012
Design & Production. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Summit Business Media's AdvisorOne.com Launches Paid Content Product. Browse Jobs. Search Jobs.
ViewPoint
MAY 23, 2011
To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Have a look at the reports here: 2009 and 2010. Response files were typically sold on a list by list basis.
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ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
Biznology
MARCH 23, 2018
An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Kudos to them. Budgets continue to shift to digital channels. Ironic, isn’t it?
markempa
OCTOBER 31, 2006
Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution.
markempa
JULY 16, 2007
Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. All leads are not created equal.
Online Marketing Institute
FEBRUARY 22, 2011
The focus on ROI that we’ve seen in 2010 will continue. However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. I call this CFO-driven marketing planning.
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