ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

B to B 120

B to B netFactor Media SEM 120

markempa

OCTOBER 31, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The focus on ROI that we’ve seen in 2010 will continue. I call this CFO-driven marketing planning. I’d love to hear your thoughts. +

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

markempa

JULY 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. All leads are not created equal.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Ambal's Amusings

JANUARY 7, 2010

" Don't lead with the product pitch" Michael Stelzner's Bio. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. We’re all deluged with offers via email, direct mail, and the Web. Focus on your product or service instead of the offer. Michael Stelzner.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100