markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Marketing Insider Group

APRIL 7, 2011

In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA. My public relations career started with a wing eating championship. Eventually, I joined BlissPR, a B2B public relations firm. No, really. Be patient.

Demand Generation Agencies 100

Demand Generation Agencies B2B Marketing Paid Search Agency Planning 100

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Google Makes Web Analytics Free but will it help your lead generation?

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. link] [link] Abbie S.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. GREAT INFO!

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. How can you take friction out of that process by just-in-time tweeting, participating in Yahoo! On a near-continuous basis, consumers are asking for help making purchasing decisions.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. It’s in our DNA. Viral Heat data includes location, wherever available. That’s achievable for most small businesses. Raj [link] esta h.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

markempa

NOVEMBER 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Eventbrite will also list your public event in its directory. You can even track your registration page in Google Analytics. Organizers can share their pre-event processes and event updates which will help generate interest.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. At first, you knew everyone at the party. And many of us in the social media space are guilty of that particular sin.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. nuff said. nuff said. nuff said. nuff said.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem.

Social Media 159

Social Media Media Stats Statistics 159

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. TomPick Tom Pick Making social media, SEO, analytics and PR efforts work together. We're all too obsessed with process and measurement. Then I had another idea. So what is the next big idea for B2B?

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). A sequence of emails.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? Great resource.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Others really only need the benefit of process driven or template level SEO. I think the need for a call to action cannot be overstated in the content optimization process.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. And, it’s harder to get rid of you and that “media relations” retainer. Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media 138

Social Media Media PR Webinar Metrics 138

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Most of the rest are from spring 2010 or earlier. I go through this process for my blog on a regular basis (number junkie that I am). link] jaybaer Thanks Jeremy.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. Hilarious, useful post [link] [link] Your Analytics Site Yes, I am taking the link bait. Two problems arose.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Another noteworthy post from Holger Schulze, again focused on the B2B marketing process but from a different angle.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Lead Liaison

MAY 10, 2019

Companies using Pipedrive will benefit from this deeper level of integration, as it makes it easier than ever to streamline and automate key steps in the sales process. Lead Liaison’s integration with Pipedrive enables our users to make full use out of both solutions,” says Rob Wyse, Vice President of Public Relations at Pipedrive.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Lead Liaison

MAY 10, 2019

Companies using Pipedrive will benefit from this deeper level of integration, as it makes it easier than ever to streamline and automate key steps in the sales process. Lead Liaison’s integration with Pipedrive enables our users to make full use out of both solutions,” says Rob Wyse, Vice President of Public Relations at Pipedrive.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167