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8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. How to Add Google Analytics to a Facebook Page Tab by SitePoint.

Analytics 100
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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. It was once a very simple process: data from other systems was copied into the CDP, where it was formatted into profiles and shared with other systems.

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Google Analytics Usage Made Illegal by Austrian Data Protection Authority

Convert

The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB , in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. It’s worth noting that the Austrian DPA only looked at data processing activities up until they were successfully transferred to Google.

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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

Generating leads in SaaS now is different from what it was in 2010. This process has become even more straightforward with the appearance of intent data. You can use data and analytics to spot your target accounts and personalize your marketing messages. Benefits of ABM for SaaS companies Still not convinced?

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Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. Corporate Marketing Podcasts'

Marketo 100
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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100
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The Future of Sales: How Selling Is Changing and What to Do About It

Varicent

million sellers employed in 2010 and, by 2019 – the most recent year for which there is occupational data – there were nearly 3.9 In both 2010 and 2019, B2B sellers, including the financial services sector, made up about 2.5% Demand for sellers with analytical skills now dominates. million sellers in the US.