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8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. and ecommerce shopping cart drop-offs.

Analytics 100
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How Online Sales Can Help You Grow in Hard Times

Hubspot

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. With Payments, the International Car Wash Association grew ecommerce revenue by 5X – joining our Payments Hall of Fame. I know that shift can feel daunting. After all, time is money in this field!

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B2B Marketing Events Around The World – Oct 2010

MLT Creative

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. 11) Analytics are important—but use them the right way. Google Analytics provides a treasure trove of website visitor data, for free. Hence, 1,000. Data quality.

Lead Gen 100
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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

For an eCommerce site that is easy, it is typically the value of transaction per visit. To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.”

B2B 60
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4 Trends Impacting Ecommerce Marketing in 2011

Hubspot

Today Mike Ewing and Mike Redbord attended the “Technology and the Retail Transformation: Mobile, Social, and eCommerce” Panel hosted by MITX , sponsored by the High Start Group. Groupon is probably the best known of social commerce sites, the 69 th most popular site in the United States in December 2010, according to compete.com.