ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

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Lead Generation Sales Qualified Leads PointClear Generation 120

Customer Experience Matrix

FEBRUARY 21, 2013

As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two. The hottest topic within this segment is probably algorithmic attribution, which uses advanced statistics to calculate the incremental impact of each marketing contact on final results.

Buy 120

Buy Allocation Media Ad Exchange 120

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Conversica

AUGUST 14, 2019

5000 been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists. 5000’s aggregate revenue was $237.7 The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 18,000,000 today. According to Inc., “Not The 2019 Inc.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical? 12 Marketing Minds, One Free eBook by Search Engine Guide. Web Strategy in 2010 by baekdal.com.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Convince & Convert

JUNE 23, 2011

Guest post from Matt Simpson , interactive marketing director for Bulbstorm. That was sooooo 2010. But a consistent approach to aggregating brand engagements enables you to compare campaigns and track depth of engagement over time. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers.

Facebook 160

Facebook Top of Funnel Advertising Funnels Aggregators 160

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. A Case in Proof: Selling Innovative Marketing to the Top Brass by My Venture Pad. Mark Walsh. Chris Lake.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Marketing Insider Group

JUNE 11, 2013

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. In 2011 , Mary updated her views on the above but also covered Content Marketing. It’s now a 2-horse race in the mobile platform market.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Convince & Convert

FEBRUARY 19, 2010

link] [link] Bogdan Donisan New post: Randy Kemp: Turn the Tables on Social Media with NutshellMail [link] ( [link] ) topsy_top20k RT @jaybaer: Turn the Tables on Social Media with NutshellMail: Keeping tabs on your social media connec… [link] #marketing [link] Focus Communications interesting. This, I'll try. This, I'll try.

Social Media 116

Social Media Media Paid Search Agency PR 116

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Woods is VP of Enterprise Solutions for NewsGator.com , a leading news aggregator. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Biznology

NOVEMBER 13, 2014

Flipboard and Zite showed that news curation and aggregation can be done above the level of individuals picking their own RSS feeds. Internet Marketing Communication email filters Information overload' Gmail’s ability to sort out the inbox into Primary, Social, and Promotions is a good start, as not all emails are the same.

Enterprise Management 80

Enterprise Management Work Management RSS Marketing Management 80

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Hubspot

FEBRUARY 23, 2017

In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption. Ping was launched as an iTunes feature in 2010 and was closed in 2012. Lessons for Marketers from Failed Social Media.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

SnapApp

APRIL 9, 2015

By Justin Yopp , Revenue Marketing Coach at The Pedowitz Group. And don’t get me started on channel strategies - remember when we all had a social channel strategy circa 2010? Here’s the fundamental five-step process for integrating interactive content into your marketing strategy: Establish Your Foundation. It’s not a channel.

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I personally use bloglines. I personally use bloglines.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Industrial Marketing Today

MAY 6, 2011

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives. Digital marketing trends in 2011.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. MarketingSherpa.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

readwrite

SEPTEMBER 12, 2011

Groupon recently pushed back its impending public market launch due to swings in the market. July revenue figures for Lashou stood at $21 million, according to Chinese-language daily deals aggregator tuan800. The company was founded in March 2010. Alibaba is also cutting into the China search market.

Aggregators 40

Aggregators Conference Search Marketing Marketing Report 40

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Hubspot

JANUARY 28, 2011

In early December, Twitter posted that in 2010 alone they added more than 100 million new registered accounts and saw 25 billion Tweets. If we look the 2009 rankings, compared those of 2010, we see that 9 states made the top 10 both years in a row. Free Download: Twitter for Marketing and PR. Connect with HubSpot :

Aggregators 28

Aggregators PR Buzz Twitter 28

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

When you aggregate those increases, our vision is to grow our customers’ total revenue by more than $2.5 Our investors are excited about this market opportunity, as well as our own best-in-class growth. Rocket Fuel’ and Today’s $50M Funding News was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

B2B Thought Leadership 48

B2B Thought Leadership Enterprise Management Marketo Thought Leadership 48

LeadSquared

MARCH 11, 2013

In sales & marketing, the most important discipline is to stay focused on Leads that matter most. To compare two Leads, we need to aggregate all activity scores in a given timeframe. This aggregated score is Lead Score. The position of a Lead in marketing funnel based on its level of engagement is called Lead Stage.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 52

Online Marketing Institute

NOVEMBER 8, 2010

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. As a business owner who utilizes B@B marketing, I try to incorporate smiles with sales if you will.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. 40% of Marketers plan to increase their budgets in 2010. IT marketers meeting buyers' online content needs.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Hubspot

MARCH 29, 2013

Just think about all the recently announced changes Facebook is making to its News Feed , which will not only feature shared articles more prominently, but will also do a better job of surfacing top-shared articles, aggregating popular content, and featuring the conversations happening around those top stories. whaddya know?

Google 28

Google RSS Aggregators Social Networks 28

Hubspot

JUNE 11, 2010

The 2010 FIFA World Cup begins in South Africa today, making it the first World Cup since the explosion of social media. ” The World Cup is also a massive groundswell of marketing activity. So, what are the key marketing takeaways from this?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

JULY 21, 2010

This new device category that fits between a smart phone and a personal computer presents both challenges and opportunities for marketers. If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. Connect with HubSpot :

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Hubspot

FEBRUARY 11, 2011

It was a fantastic discussion and below are 4 topics regarding the convergence of these technologies and the future of marketing, retail, and online commerce. Groupon is probably the best known of social commerce sites, the 69 th most popular site in the United States in December 2010, according to compete.com. Marketing takeaway.

eCommerce 28

eCommerce Privacy Policies Marketing Management Marketing Budget 28

Hubspot

NOVEMBER 12, 2010

While the Senator’s legislative agenda for the 2009-2010 session focuses on promoting reform and recovery throughout the state , his day-to-day agenda always includes communicating with his constituents, a task he relies heavily on social media for. Marketing Takeaways. Free Download: Inbound Marketing Kit.

Social Media 28

Social Media Media Inbound Marketing Youtube 28