markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. MarketingSherpa.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). What Would Google Do? , by Jeff Jarvis. That is no longer true.”. Crush It! ,

Social Media 100

Social Media Work Management Media Bandwidth 100

Marketing Insider Group

JUNE 11, 2013

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. The takeaway: as content becomes a commodity, the value is moving from those who create content to those who curate and aggregate it. Strategy'

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Webbiquity

FEBRUARY 1, 2010

Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily. Experts Predict 2010 the Year for Social Media ROI by ReadWriteStart. Eight reasons to monitor social media and a list of tools for doing it by Chris Koch’s B2B Blog. Social Media for B2B Marketing.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

SEPTEMBER 7, 2010

link] links for 2010-09-07 | Glenn Friesen [.] More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 19, 2010

FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] [link] Media Maison RT @B_Donnelly @jaybaer Cool way to aggregate your social feed/noise. Kanälen per Mail zu erhalten o.

Social Media 115

Social Media Media Paid Search Agency PR 115

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. Michael Estrin advises companies on how to find the most meaningful data for their tactics and brand, including using aggregators help you figure out which data are best for your needs.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Convince & Convert

JULY 21, 2010

Considering Facebook acts as more of an aggregator than the actual source (like a blog post), it would seem more prudent for them to go through the provider hosting the content, like a web host. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

When you aggregate those increases, our vision is to grow our customers’ total revenue by more than $2.5 We grew more than 1400 percent from 2008 to 2010, and we did it with our own technology and Revenue Performance Management thought leadership. trillion over the next three to five years (source: RPM Quotient Study ).

B2B Thought Leadership 48

B2B Thought Leadership Enterprise Management Marketo Thought Leadership 48

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

LeadSquared

MARCH 11, 2013

To compare two Leads, we need to aggregate all activity scores in a given timeframe. This aggregated score is Lead Score. For example, an Email Open event is important but not as important as submission on Landing Page. We need to capture both – but assign different weights or scores.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 52

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

40% of Marketers plan to increase their budgets in 2010. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. University of Missouri Researchers Find Search Process Affects Cognition and Emotion.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

JULY 21, 2010

Social Segmentation - Many large companies still publish magazines and distribute them to their B2B customers as a method of nurturing and educating potential buyers. Marketers will need to shift focus and make it easy for content to be included in social magazines by providing RSS feeds and aggregating content through social media.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Marketing Insider Group

OCTOBER 2, 2020

Back in 2010, I started blogging on this very site but under the brand name “ B2B Marketing Insider” I started publishing my own rants and raves on content marketing, social media and marketing strategy right here because I wanted to share my experiences as a marketing insider, working at recognized company.

Ad Building 339

Ad Building RSS Lead Ranking B2B Thought Leadership 339

Oktopost

MARCH 29, 2020

WFH Compatible is a self-certification that B2B SaaS companies can adapt in order to provide a peace of mind to customers and prospects alike. SaaS grew from an estimated $10 billion in 2010 to more than $100 billion now. The social inbox will aggregate all inbound social conversations to one place. What is WFH Compatible?

Marketing Automation Services 116

Marketing Automation Services Work Management Budget Programs Marketing Management 116

Ambal's Amusings

FEBRUARY 9, 2010

We asked Nanda Kishore "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Nanda Kishore's Marketing Prediction for 2010. In 2010, new ways for filtering and measuring the social web will emerge. Nanda Kishore's Marketing Action for 2010.

Aggregators 100

Aggregators Amazon Marketo Opinions 100

Martech

FEBRUARY 24, 2022

CS Reviews & RespondNow uses real people to aggregate and respond to online reviews for business owners to protect brand reputation using customized criteria. London-based Infinity was founded in 2010 and has 135 employees. EveryLead combines offline and online attribution in a real-time dashboard. Target customers.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Even just having an aggregated “rating” or “star” system placed near the product is a green-light indicator of a great product. And nearly 51% of the U.S. Census department figures. We all make mistakes.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Single Sign On systems don’t go away they simple aggregate this new level of data. How about in the B2B space?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

AUGUST 3, 2010

excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

FEBRUARY 9, 2010

In fact, I remember reading this ad age article when it came out in January and there were a few major flaws in Ad Age’s description of the 2008 vs 2010 survey results: 1) The 2008 study polled global respondents on the question “How credible do you think the following are in providing information on a company&#.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

EveryoneSocial

FEBRUARY 26, 2018

Looking back a year or two, most companies who were putting employee advocacy in place were B2B tech companies. While employee advocacy has made a lot of sense for B2B businesses, it’s only recently that B2C companies have started to turn more towards their own employees. That comes out to 150,000 unique shares per month.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Convert

MARCH 21, 2023

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? How are marketers planning to allocate budgets this year?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100