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What Happened to Brand Ambassadors?

Zoominfo

When Brand Ambassadors first gained popularity in the early 2010’s, the approach was simple: Companies would identify their most loyal customers, ask them to showcase their loyalty in a genuine way, and then reward them with perks like free gear. The Rise of the Brand Ambassador. Source: ZoomInfo. Have brand ambassadors hurt customer loyalty?

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore.

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. This may mean adding in additional features, but it’s worth it to ensure that it works for everyone. If you think your website isn’t up to ADA standards, you should begin working on it as soon as possible.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Go ahead, works for anything. Go ahead, works for anything. contention that “You don’t need a PR agency.&# Good advice even if you do use a PR agency. .&# Good advice even if you do use a PR agency.

PR 100
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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. After having gone public and then being acquired by Oracle, Steve is working on his next big thing at neednudge.com 12.

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How Much Should You Budget for SEO?

seo.co

The average return from traditional SEO is usually around 20% according to data compiled by Rand Fishkin in 2010 , which means that if a business spends 100 dollars they should expect an additional revenue increase of at least $20 within the next 12 months. Ultimately, you should approach a “cheap” SEO agency with caution.

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In The First Golden Age of Martech, the US marketing ecosystem grew 50% faster than GDP

chiefmartech

I’ve called the past decade of the 2010’s The First Golden Age of Martech. While working on my previous article — Why does the massive landscape of marketing services firms not bother people the way martech does? It was an explosion of both a new industry ( martech ) and a new profession ( marketing technologists ).